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Marketing Strategies - Essay Example

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Marketing strategies are the steps taken by a certain company/business to beat fellow competitors in terms of customers turn out hence increased returns. It can also be described as the optimal utilization of a business or company resources to be top of fellow competitors and increase the sales…
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Marketing Strategies
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Marketing Strategies

This strategy implies that business is likely to be faced by five major influences, which must be economically and comprehensively addressed for the prosperity of the business. The company handles the threat of new entrants by providing quality services to its customers at a friendly cost to disadvantage new comers in the same business (medium to high pressure). The threat of substitute goods is handled by the company providing unique tastes and flavors of its food products to its clients; however, there is no much difference between the company’s food and Sedoxe hence, medium to high pressure. The company has a low pressure threat of bargaining power of customers. This is because the company deals with reputable companies like IBM, Microsoft and Caterpillar among others. It has a low pressure of supplier bargaining due to its vast chain of suppliers. Finally, the company has a high pressure of rivalry among existing firms like coca-cola and Pepsi among other fast beverage companies. Marketing mix analysis uses the 4p’s principle to ascertain the viability of the business. Compass Group Company has recommended quality food products at affordable price. It has good distribution channel since their products can be found in almost all corners of the country. It has a working and economic promotion strategy through free samples, gifts and advertisements. Compass group is foodservice industry whose headquarter is in Charlotte, North Carolina. The company has the advantage of serving economically stable clients like United Technologies Corp, Microsoft, IBM, Caterpillar and SAP among others. Furthermore, it also serves customers from neighboring learning institutions like Louisiana State University, public schools in Chicago and the University...
Although they seem to be of no value, they really attract and maintain clients. Compass Company provides food nutrition lessons or advertises to their esteem customers. This is like a bonus but it really helps to attract and maintain clients with nutrition problems like the obese and diabetics among others. Sedoxe provides business solutions to the online communities as a bonus to their services. This compels majority of people or companies to regularly visit Sedoxe company’s blogs or websites and in the process they learn about the company. Inseparability is the fact that a certain demand can never do with a specific product or services. Both the companies supply food which forms basic needs of human. This keep the companies running on a daily basis since people require food to live. Variability is the essence of providing more than one service or products to the clients. The companies offer catering and business consultancy services to clients, regionally and globally through internet among other platforms. Perish ability is the ability of the companies to maintain their daily delivery schedule of products with short life span. They have inbuilt cooling systems in their delivery tracks to keep the food fresh till it reach the clients’ destinations (Brown, 2010). Finally, the companies have no specific ownership of the business, what they do is to attract several associates to operate under the common brand name. ... Read More
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