SDL-VALUE & VALUE CO-CREATION

SDL-VALUE & VALUE CO-CREATION Essay example
Masters
Essay
Marketing
Pages 9 (2259 words)
Download 0
SDL-VALUE & VALUE CO-CREATION By Name Course Tutor’s Name Institution Date Table of Contents Service Dominant Concept 3 Value 4 Goods Dominant Concept 4 Theoretical Foundation of the Article 6 A different Perspective 7 Smith’s Proposition 10 Conclusion 11 Works Cited 12 Introduction Vargo, Maglio, and Akaka (2008), best analyze the relationship between values of goods-dominant and service-dominant (SD) logic…

Introduction

147-149). Consequently, the article explores the virtues of Aristotle’s stand on exchange and use value differences. Indeed, the article is based on claims and comments made by other prominent economic scholars such as Adam smith. In these references, the authors concentrate on the domain of goods-dominant logic. This presence is intended to compare and contrast the two logics taking into reference the business concept of Coca Cola Company. Service Dominant Concept The service-dominant model is based on the aspect of interdependence between consumers and producers. Presumably, the system is based on direct producer-consumer observations. It is sufficiently important that the relationship or transfer of value between producers and consumers have different forms of interpretation. Indeed, different interpretations depend on the corresponding discipline or field of study (Vargo, Maglio, & Akaka, 2009, p. 33-35). Apparently, the fundamentals of commerce are the underlying factors that streamline the aspect of utility and production. Thus, the different models translate to the fundamental principles of production and consumption as explained in consumer science and other related disciplines. ...
Download paper
Not exactly what you need?

Related papers

Creating Added Value for the Customer
Research Findings 9 a) Secondary 9 b) Primary 10 3.4. ii Perceptual maps 10 a) Price vs. Quality 10 b) Prioritised consumer attributes/market drivers (factors X vs. Y) 11 4.0 The Marketing Mix ~ Academic and Applied Dimensions =Task 4 12 4.1 Academic Perspectives on the Marketing Mix (product/market) 12 4.2 Product Strategy 12 4.3 Price strategy 13 4.4 Place strategy 13 4.5 Promotion strategy 13…
Managing Value for Competitive Advantage
An in-depth analysis of the level of stakeholder relationships in the company illustrates how the company has managed to create meaningful connections that are a pillar to its success. The company has grown consistently over the years and at the core of its strategy is the commitment to offer value to its clients. The process of creating value and building strong relationships with stakeholders…
Delivering Customer Value Through
Talking on this note, it can be said that the entire process of globalization has played a major role in the process of opening of markets around the world and making information from various corners available to the masses, irrespective of their geographical locations. As a matter of fact, it can be said that the entire process of globalization has played a major role in the process of…
Service Value Assessment
Authors who carried out studies concerning service value indicated their interest in the aspects and techniques used to determine the value of service in hotels. Moreover, there was recognition of the natural characters of services like heterogeneity, concurrently, expiring and indefinable, on the hospitality business, and other features such as seasonal requirements…
Corporate Social Responsibility Adds to Brand Value
The relationship between CSR and brand value can be characterized as quite close. The specific relationship is reviewed in this paper. Particular emphasis is given on the potentials of CSR to add brand value. The literature published in regard to this subject has been reviewed. The studies reviewed indicated that CSR has a key role in adding brand value. However, the above role is not standardized…
Identify and discuss the concept of time to market with respect to the commercialization plan and value creation.
Just like time to market, the commercialization of a product or service is broken down into phases that constitute the commercialization plan, starting from the idea, production process and through distribution and customer support. This essay will identify and discuss the concept of time to market with respect to the commercialization plan and value creation. Various types of time to market…
customer value
The main points discussed in the paper will be summed up in the conclusion. Samsung Electronics is based in South Korea and it specialises in manufacturing and distributing a wide range of consumer electronic products. The company was founded in 1938 and it has been involved in business of manufacturing electronic products for quite a long time. The company also has many affiliates as well as…