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SDL-VALUE & VALUE CO-CREATION - Essay Example
Pages 9 (2259 words)
SDL-VALUE & VALUE CO-CREATION By Institution Date Table of Contents Service Dominant Concept 3 Value 4 Goods Dominant Concept 4 Theoretical Foundation of the Article 6 A different Perspective 7 Smith’s Proposition 10 Conclusion 11 Works Cited 12 Introduction Vargo, Maglio, and Akaka (2008), best analyze the relationship between values of goods-dominant and service-dominant (SD) logic…
147-149). Consequently, the article explores the virtues of Aristotle’s stand on exchange and use value differences. Indeed, the article is based on claims and comments made by other prominent economic scholars such as Adam smith. In these references, the authors concentrate on the domain of goods-dominant logic. This presence is intended to compare and contrast the two logics taking into reference the business concept of Coca Cola Company. Service Dominant Concept The service-dominant model is based on the aspect of interdependence between consumers and producers. Presumably, the system is based on direct producer-consumer observations. It is sufficiently important that the relationship or transfer of value between producers and consumers have different forms of interpretation. Indeed, different interpretations depend on the corresponding discipline or field of study (Vargo, Maglio, & Akaka, 2009, p. 33-35). Apparently, the fundamentals of commerce are the underlying factors that streamline the aspect of utility and production. Thus, the different models translate to the fundamental principles of production and consumption as explained in consumer science and other related disciplines. ...
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