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Market Research - Assignment Example
Author : dejuan20
Pages 4 (1004 words)
The report has to be prepared in Times New Roman 12, with 1,5 spacing and page numbering. Table of content must be changed accordingly to the new content Harvard referencing style must be used. Please follow the text according to red marked instructions. You have to improve all the points of this assignment…
This report is designed to have an insight about an organization that is about to conduct some market research into consumer buying habits for the products and services that this company has for sale. Henry John Heinz, the founder of this company said that he learned from his parents’ idea of business which was, “Deal with the seller so justly that he will want to sell to you again.” He believed in fair play in the business and this quality of him had made him a successful businessman. Heinz is a $10.7 billion global company. The products of Heinz enjoy #1 or #2 market share in more than 50 countries. Every year the company sells 650 million bottles of its iconic Ketchup. Heinz's top 15 power brands are counted as more than two-thirds of its annual sales. There are about 35000 people that are employed by Heinz in almost 50 countries around the globe. Heinz is a responsible corporate citizen dedicated to safe practices, environmental stewardship and giving back to the society (Heinz Company, Pittsburgh, 2012). 2.0 Research Options What is the correct option for doing research either through external consultancy agency for the market research or the option of doing the research in the company itself. ...