StudentShare solutions
Triangle menu

Market Research - Assignment Example

Nobody downloaded yet

Extract of sample
Market Research

This report is designed to have an insight about an organization that is about to conduct some market research into consumer buying habits for the products and services that this company has for sale. Henry John Heinz, the founder of this company said that he learned from his parents’ idea of business which was, “Deal with the seller so justly that he will want to sell to you again.” He believed in fair play in the business and this quality of him had made him a successful businessman. Heinz is a $10.7 billion global company. The products of Heinz enjoy #1 or #2 market share in more than 50 countries. Every year the company sells 650 million bottles of its iconic Ketchup. Heinz's top 15 power brands are counted as more than two-thirds of its annual sales. There are about 35000 people that are employed by Heinz in almost 50 countries around the globe. Heinz is a responsible corporate citizen dedicated to safe practices, environmental stewardship and giving back to the society (Heinz Company, Pittsburgh, 2012). 2.0 Research Options What is the correct option for doing research either through external consultancy agency for the market research or the option of doing the research in the company itself. 2.1.0 External Consultants Many organizations take the assistance of external consultants in identifying, recommending and implementing change. There have been companies which have been successful while there are some which have failed after having consultancy from external consultants. First, there needs to be cooperation with the consultant from the entire top management and not merely the CEO or a few directors/managers. Next, there cannot be any information that is out of action from the external consultants. The solution to transformation is that complete information about the organization and its strengths and most prominently, its flaws must be visible. The other feature that makes organizations rely on external consultants is since these consultants have knowledge in dealing with companies in similar industries and hence can relate their expertise and experience to advise specific changes. 2.1.1 Advantage of External Consultants 1. External Agencies have research skills that are industry specific. These niche considerations are such that the organization can customize different external agencies to specific internal needs as a means of maximizing their marketing strategy (Joshi 2005). 2. External Contractors have access to target sectors; hence they have underlying knowledge of best practices. Accompanied within this spectrum of understanding are recognitions that industries niches aren’t only accompanied by a specific skill set, but also industry contacts and statistical research that can advance their marketing goals (Joshi 2005). 3. External Agency contractors bring objective viewpoints. The nature of institutional culture has been theorized to have a significant and profound impact on decision-making and company practices. While such uniformity of perspective has noted strategic advantages, oftentimes the external viewpoints that are accompanied with outside agencies can add these fresh and much needed insights (Joshi 2005). 4. They are much quicker as compared to internal research. These agencies have developed streamlining techniques that allow ...Show more

Summary

The report has to be prepared in Times New Roman 12, with 1,5 spacing and page numbering. Table of content must be changed accordingly to the new content Harvard referencing style must be used. Please follow the text according to red marked instructions. You have to improve all the points of this assignment…
Author : dejuan20
Market Research Assignment essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Market Research Assignment"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Market Information and Analysis - Assignment
He states that there is a close and direct relation among price with formats, price with regions and price with grape varieties. It has been noted that the Australian wine industry has faced major challenges over few years. In conjunction with it, there has been rise in competition from other wine preparing nations.
14 pages (3500 words) Assignment
Market Research: Kelogg's
Thus, there are various research methods that Kellogg's can adopt while undertaking its research, in a bid to measure shoppers attitudes and behavior towards their products. However, some of the research methods will prove more worthwhile for the company to apply, as they are best placed to derive the required and anticipated feedback, with a high degree of validity, reliability, and accuracy, than others.
5 pages (1250 words) Assignment
Emerging market Assignment
In this period of political, social and economic transition in Poland, vast changes in the level and structure of many food products consumption, including alcoholic beverages, were noted. The estimated annual consumption of alcoholic beverages in Poland reached the level of 6, 5 - 6,9 litres of pure alcohol per capita, which places Poland in the 5th or 6th position among the European countries, after France, Portugal, Spain and Germany.
10 pages (2500 words) Assignment
Market Entrance Assignment
With hardly any other industry available in the gulf region, most products are imported to sustain the life of flora and fauna. Due to this, the government has encouraged foreign investors to establish their business presence here. Doing business in the gulf is profitable.
10 pages (2500 words) Assignment
Research Assignment
Thus the major criteria for charging interest rates to a customer depends upon what type of customer a firm is willing to attract. If the firm has the strategy of attracting
3 pages (750 words) Assignment
Assignment
Coping strategies differ with personal attributes, situational factors and availability of these strategies to expatriates. On this basis, authors have tried to determine how time of
3 pages (750 words) Assignment
Market Research
For this reason, a research on what transpires deems necessary before making a choice. In this case, two countries of interest will be analyzed from diverse angles so as to make a favorable decision on where to sell cars as an export
4 pages (1000 words) Assignment
Market Analysis Assignment
joint study conducted by the selected research team with an indication of the best-suited choice that can be taken up by the company as it aims to venture in to the wine category. In order to finalize the goals and the purpose of the study, I conducted a thorough analysis into
5 pages (1250 words) Assignment
Market research assignment
The objective of this study is to analyze the required research population and sample to be targeted by a researcher, use of either qualitative or quantitative
6 pages (1500 words) Assignment
Stock and Market Analysis Assignment
For the stock analysis, I will choose the Coke cola company in Canada. In the analysis of the two stock analyses, I will use Price-Earnings (PE) model to help me formulate the analysis. The stocks in this
6 pages (1500 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment