Wal-Mart’s sustainability strategy

Wal-Mart’s sustainability strategy Essay example
Masters
Essay
Marketing
Pages 11 (2761 words)
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Wal-Mart is multinational retail chain that started its operation in 1962 in Rogers as a single store (Wal-Mart, 2012, p.3) with a strategy of reducing their prices compared to other stores thus increasing sales and revenue…

Introduction

From that time the company has attained massive expansion and is currently operating under different brand names. It is one of the most successful groups with operations in 27 countries, has more than 10,000 stores with different departments and employs over 2 million people. (Wal-Mart, 2012, p.3). The aim was to improve the lives of the people by saving their money while making profit through reduced expenses and improved management. They operate as supercenters, food and drug store, restaurants, general merchandise stores, warehouse clubs, small markets, discount stores human and cash and carry stores. Its strategic management has been based on five principles: resource development, reduced expenses, online shopping services, satisfied customers and social and environmental responsibility (Sullivan, 2010, p. 156).These have led to the rapid growth in revenue, customer base and workforce. Like any other large international companies, there need to develop a proper management strategy to ensure the business fulfills its mission.This paper will critically analyses the challenges facing Walwart international and gives its recommendation on how to overcome these challenges with keen consideration of seafood supply chains. Challenges of Wal-Mart’s supply chain Employees The company employs over two million employees across the world and has been accused of violating their rights. ...
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