Analysis of Spotify's strategy

Analysis of Spotify
Undergraduate
Case Study
Marketing
Pages 4 (1004 words)
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This paper undertakes a study on the business strategies of Spotify, as well as an analysis of the soundness of those strategies, taking off from a chosen conceptual framework that relies on key analytical models, including Porter’s generic strategies and five forces models. …

Introduction

This paper is a report on the business strategy of Spotify, and includes a critical analysis of the company’s leveraging of information systems in support of the business strategy of the company. This paper undertakes the evaluation of the business strategies that were developed and pursued by the company using chosen theoretical models. With an eye towards considering how ICT fits into the overall strategy of the company moving forward, this paper also makes several recommendations relating to further developing Spotify’s business strategy. In particular, recommendations will include the future role of ICT in the operations of Spotify moving forward. The discussion covers an analysis of the business strategies of Spotify as can be gleaned from its cost structure, its dealings with record labels, and its recent moves and announced plans. It includes a discussion of its current business strategies as well as its evolving business strategies. The discussion also proceeds from this to present the results of an analysis centering on selected theoretical analytical models, including Porter’s Five Forces and SWOT. The paper draws conclusions and makes recommendations that follow through from the results of the analysis (CrunchBase 2013; Facebook 2013).
This paper takes off from an examination of the historical and current business moves of Spotify, alongside its traditional cost structure and other relevant data, to piece together its current and emerging business strategies. From there, the paper uses theoretical analytical models, among them SWOT and Porter’s Five Forces models, to assess and analyze the soundness of Spotify’s business strategies, and to recommend ways forward for the firm based on the findings of that analysis (Halliday 2013; Carlson 2013; Elliott 2013; Fiegerman 2013).
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