Analysis of Spotify's strategy

Analysis of Spotify
Undergraduate
Case Study
Marketing
Pages 4 (1004 words)
Download 0
This paper undertakes the evaluation of the business strategies that were developed and pursued by the company using chosen theoretical models. With an eye towards considering how ICT fits into the overall strategy of the company moving forward, this paper also makes several recommendations relating to further developing Spotify’s business strategy…

Introduction

This paper takes off from an examination of the historical and current business moves of Spotify, alongside its traditional cost structure and other relevant data, to piece together its current and emerging business strategies. From there, the paper uses theoretical analytical models, among them SWOT and Porter’s Five Forces models, to assess and analyze the soundness of Spotify’s business strategies, and to recommend ways forward for the firm based on the findings of that analysis.
Piecing Together Spotify’s Current and Evolving Strategy
Newer data reveals that the total user base of Spotify has grown to 24 million users who are active by 2013, with the number of paying subscribers roughly equal to one quarter of that number, or six million. Moreover, the company has pushed to widen the range of free music it is able to offer to mobile users, aiming to break free from a model where users have to pay 10 British pounds in the UK, to be able to access music from mobile devices as well as tablets. This is in line with the pricing of rivals such as Deezer, Napster and Rdio, which all charge the same monthly fee. A glimpse of its business model can be gleaned from the way it has allocated revenues to differing costs, key among them the payouts to the holders of the copyrights to the songs, which reached 188 million Euros in 2011. ...
Download paper
Not exactly what you need?

Related papers

Operations Strategy
The paper begins with business description and SWOT analysis of each of these three fast-food chains. From the SWOT analysis and business background information the paper shall identify the key operations performance objectives for each company and relate them to their competitive factors. The paper shall then conclude by identifying which internal performance objectives that McDonald’s, Subway…
11 pages (2761 words)
communications strategy
There is the need to highlight the communication measure applied to maintain the market share witnessed over the century and ensure a customer retention and satisfaction as compared to competitors. With variable communication channels developed in the society, including the social networking system, the presentation to deliver an informed clientele would ensure Thomas Pink remains favourable in…
10 pages (2510 words)
Analyse a Brand Community of Your Choice
Brand communities are termed as very complex and its members are often known to relate their personal identity with a brand community. Customer expectations and wants are largely characteristics of these brand communities (Wiegandt, 2009, p.15). The present study would try to analyse the aspect of brand communities and particularly the brand community of Apple. The choice of product assumes…
4 pages (1004 words)
Media Analyse
It also intends to assess the strength as well as weaknesses of these two communication mediums from the perspective of marketing communication. Compare and Contrast Uses of Facebook and The Economist Current statistical findings suggest that Facebook has a greater influence upon the way people communicate. The main advantage of using Facebook is that it permits the marketers to be in connection…
8 pages (2008 words)
Marketing Strategy
This strategy is very effective since it will help to attract more students who may be inspired to join it. The responsible authority ought to use specially designed websites in order to present itself to the general public. Aspiring students can easily access any information about the university from the internet which can make it relatively easy for them to make informed choices. This can also…
4 pages (1004 words)
Analyse Zara
Other firms also choose to outsource with the objective of enabling the firm reduce its costs through specialization and creating efficiency in the labor and resources of the firm (Porter 1996). Other firms also in the efforts to achieve the same try to gain control over the whole firms through as many departments as possible. This they are likely to achieve by the analysis of its value chain.…
14 pages (3514 words)
Analyse an advertising campaign
This paper attempts to evaluate concealed messages in the adverts of this campaign and the probable model used by the company.in addition, it explores the ways through which the company persuades the viewers towards its brand. The slogan of this campaign is named as, “Find Your Greatness.” The spot was launched during London Olympics 2012. The core purpose of this advertisement was to cater…
8 pages (2008 words)