Strategic Marketing

Strategic Marketing Assignment example
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Competitive Strategy for GM Motors By (Your Name) Presented to (Instructor/Tutor) (Course/Subject) (Institution/University) (City, State) (Date) Introduction General Motors is the leading manufacturers of vehicles in Europe with the focus or target clients varying significantly.


68). General Motors can engage in partnerships with other manufacturing companies in order to reduce set up costs. Through creating assembly lines of the different companies, GM has managed to reduce costs of operation reducing the prices of the final products. Despite the success of the strategies employed by the companies, the major threat to the profitability and competitiveness for the companies is from Japan, namely, from Toyota and Nissan companies which produce products at affordable cost making the cars a preferred choice for consumers in developing economies. However, the competitive strategies of the two companies vary significantly based on the focus of the company and the need for change (Allen, 2010, p. 56). The General Motors have focused on the production of high quality vehicles such as the jaguars and the acquisition of the Chrysler brand, which targets the higher echelons in the society (Shaw, 2011, p.111). Globalization and strategy The growth in internationalization and opening of global access to markets is as a result of the changes in technology which has led to faster access to products and services coupled with faster payment models. Before the growth in technology, several companies tried to engage in internationalization, but with minimal success in both long and short term. ...
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