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Pages 12 (3012 words)
Consumer Culture Consumer culture is a contemporary economy defined by the consumers buying and spending, studies from different perspective provides that is has two attributes which is consumerism and materialism. According to marketing Consumerism is the collection of the consumer behaviors, values and attitudes that are associated with consumption of goods and services and it is associated with social status, social movements and economic development (Lury 2011).
In marketing the notion concerning consumer culture has been incorporated because of its importance in the subsequent generations, more notably is the tie with capitalism where it is more driven with money though it is distinguished most by its focus on the satisfaction that is attained by purchasing or spending on a product or a service rather than its monetary value and the emergence of conspicuous consumption where there is development of leisure class and enhancement of social status through spending on property and material possession. ...
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