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Client's Brief - Assignment Example

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Undergraduate
Assignment
Marketing
Pages 7 (1757 words)

Summary

Turning Point Table of Contents Table of Contents 2 Organizational Background 3 Internal environment – TOWS analysis 3 External environment 5 Stakeholders 5 Competitors 5 PESTEL Analysis 5 Political 5 Economic 6 Social 6 Technological 6 Environmental 7 Legal 7 Summary of Organization’s mission, vision and goals 7 Key Issues and Challenges 8 Financial Issue 8 Housing problem 9 Educational assistance 9 Other Issues 9 Working as a Consultant 9 Timeline 9 Accountability as a consultant 10 Budget Estimation and Initial ideas for Strategies 10 Reference 11 Organizational Background The Turning Point is a Singapore based non profit organization which has focused on providing charity based servic…

Extract of sample
Client's Brief

In the recent times, the number of civilian arrests that has been made on the lines of substance abuse is increasing. As of the year 2011, the first 6 months of the year witnessed an increase of drug abusers arrest by 20% as compared to that of the previous year. Also, the number of first time drug users has also gone up over the years on a steady basis since the year 2008 (Kirkland, 2011). The charity based organization, The Turning Point, which has its financial funding and support from the local government, provides the female victims of substance abuse the opportunity to recover by making them stay and participate in its indoor program for a period of 6 months. The last 3 months of the abuse removal program enables the respondents to participate in working and studying outdoors. ...
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