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FINANCIAL SERVICES MARKETING - Essay Example

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The financial service business is more about building a fruitful and beneficial relationship for both the parties. The key to this successful relationship is customer satisfaction, trust and commitment. The customer should be satisfied with the services they are getting from the financial institution they are engaged with and they must have an idea that this is the best which they can get and may not be considering switching to competitors at any point in time. This service industry is Business to Business (B2B) or Business to Customer (B2C) by nature. It requires internal marketing of its values and the ideology about customer satisfaction which needs to be delivered. The staff must be competent enough to understand and satisfy the needs of the customers. It should define the staff clearly that their role is not only to deal with the customers face to face but also to support and assist the customers with the interface. This requires relationship management which is concerned directly to cater customers and be interactive with them regarding ongoing purchases and future benefits available about making certain transaction. The financial market is complicated and risky both, so the new entrants must be communicated about the volatility of the market. DIFFERENTIATION To create value of the product for the customer the marketer must first understand the nature of the financial service themselves. They must always seek for opportunities to create differentiation of the product. These opportunities can be sought by understanding the culture and norms of the individuals. Usually all that a marketer can do is to make a value proposition and then the customer will derive value in use from the offerings....
Studying about the functionality of various markets can improve that skill of adaptability. This course of Financial Services Marketing has highlighted many areas and challenges which a business of such nature has to face. Learning about these challenges has helped me in assessing all the businesses and their functionality.
CREATIVITY AND INNOVATION
Today’s job market has become very competitive. Employees have to undergo through several challenges on every walk of their career. Only those individuals who think outside the box become successful. It was creativity and innovation which made Steve Jobs and Bill gates successful. Wait for the right opportunity and avail it when it comes with the right attitude. Following the above mentioned attitude ensures success. Always be prepared for challenges because only those people who get through these challenges accomplish their goal.
ENHANCED ANALYTICAL SKILLS
Studying Financial Service Marketing has enhanced my analytical skills to great extent. I am positive that this will help increase my chances of future employability. Thorough learning provided me with the opportunity to analyze a large volume of data. This course has prepared me about how to apply various marketing models to analyze or speculate a business. Now, I can deal with problems more effectively and hope to handle problems before they become a major problem. ...Show more
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Summary

Studying financial services’ marketing has enhanced and polished my skills of applying the marketing concepts on the financial services industry and what challenges does a marketer have to face while doing so…
FINANCIAL SERVICES MARKETING
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