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Caffe Nero - 5 year Marketing Plan
Pages 9 (2259 words)
Student Name: xxxxx Student No. 12345 CAFFE NERO FIVE YEAR MARKETING PLAN Professor: ABC Xxxxx xxxx College Department of XXXX XXXX 30 March, 2013 (Total Words: 2518) Table of Contents Contents Page No Executive Summary 03 Market Analysis 04 Situational Analysis 05 SWOT Analysis 05 PEST Analysis 06 Objectives 07 Market Segmentation Strategy 08 Marketing Strategy 08 Product 09 Price 09 Place 10 Promotion 10 Action Program 11 Control 11 Appendix-I: Products Caffe Nero 12 Works Cited 13 Student Name: xxxx Subject: Marketing Topic: Five Year Marketing Plan 30 March, 2013 Executive Summary Caffe Nero is primarily a UK based coffee house chain, founded by Gerry Ford in 1997.
Today, millions of people across the globe enjoy a wide range of coffee products offered by Caffe Nero. The core value is to offer the customers with highest quality services and products to keep them staying again and again. Caffe Nero promoted a culture of progression and innovation and has generated around ?165.6 million GBP in 2011 (Caffe Nero website: Performance page). The company intends to grow its operations by setting up new outlets throughout the United Kingdom during next five years. Our vision is to entice locals from around the areas to come and try all the unique and delicious coffee and related food our shops have to offer. We want the atmosphere to be a family friendly environment in our coffee shops where people feel comfortable, hanging out, and having a good time, while having an up-class feel with different coffees and food available for customers to enjoy. ...
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