Retail marketing - Essay Example

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Retail marketing

They take small supplies from the suppliers and then sell them in an open market. They need to keep their eyes on every aspect of the market. In fact they are the real salesmen of the products. The normal buyer goes to the retailers for shopping. A normal buyer does not have access to the manufacturers or the suppliers. Simply, a retail shop is the last place in the chain of selling the products that is from the producer to the consumer. Before analyzing the marketing strategies to be adopted by retailers we need to understand what the retailers and public relationship actually are and what their functions are. This will make us capable enough to make some strategies for the retailers to achieve good PR coverage. RETAILERS Business dictionary defines retailers as “A business or person that sales goods to the consumers, as opposed to a wholesaler or supplier who normally sell their goods to another business”. A place where a retailer commences business is known as retail store or departmental store. A departmental store is defined as "The department store is characterized by a store with wide variety and deep assortment and good level of customer service. ...
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<Name and Section # of course> <Instructor Name> <Date> INRODUCTION Every businessman formulates strategies for running his business successfully whether it is marketing strategies or some other. 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margin: 0 auto;"> <!-- Google AdSense Block in Blog Header Start --> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- SS_728x90_native --> <ins class="adsbygoogle" style="display:inline-block;width:728px;height:90px" data-ad-client="ca-pub-3392533416137538" data-ad-slot="6179176736"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> <!-- Google AdSense Block in Blog Header End --> </div> </div> </div> <!-- Google AdSense Desktop Header Block End --> <div style="clear: both;"></div> <div class=" related_post-container"> <h3 class="uppercase">Related Essays</h3> <div class="related_post-bl"> <a class="title" href="/marketing/689-trust-mart-expansion-on-to-uks-supermarket-retail-market" rel="bookmark" title="Trust-Mart expansion on to UKs supermarket retail market essay">Trust-Mart expansion on to UKs supermarket retail market</a> <div class="description">Competitive Strategy of Trust-Mart<br /> ...</div> <div class="info o"> <div class="l"> <span class="number_pages">12 pages</span><span class="number_words"> (3012 words)</span> <span class="number_words">Assignment</span> </div> </div> </div> <div class="related_post-bl"> <a class="title" href="/marketing/9105-retail-marketing" rel="bookmark" title="Retail Marketing essay">Retail Marketing</a> <div class="description">Marketing dictates the ability of a retail company to grow. 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Merchandise Range and Assortment A&F began its clothing retail by concentrating on clothes for age range 18 to 22, today the trend has changed and the retail company has brought a wide range of merchandise products in its stores...</div> <div class="info o"> <div class="l"> <span class="number_pages">12 pages</span><span class="number_words"> (3012 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl"> <a class="title" href="/marketing/14227-retail-marketing" rel="bookmark" title=" Retail Marketing essay"> Retail Marketing</a> <div class="description">Notably, retailing sometimes retailing engulfs subordinating services including delivery of services (Pradhan and Pradhan, 2009; pg. 37). In other cases, the term retail is often used to refer to a situation where the service provider often quench the needs of a magnitude of individuals including in areas of public utility such in the supply of electric power. 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This report analyses the brand value and the strategies followed by the company. This section discusses the company objectives and the ethical policies it follows. In the next topic the financial details of the company are given. The company’s large product range has been highlighted. 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