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Retail marketing - Essay Example

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Retail marketing

They take small supplies from the suppliers and then sell them in an open market. They need to keep their eyes on every aspect of the market. In fact they are the real salesmen of the products. The normal buyer goes to the retailers for shopping. A normal buyer does not have access to the manufacturers or the suppliers. Simply, a retail shop is the last place in the chain of selling the products that is from the producer to the consumer. Before analyzing the marketing strategies to be adopted by retailers we need to understand what the retailers and public relationship actually are and what their functions are. This will make us capable enough to make some strategies for the retailers to achieve good PR coverage. RETAILERS Business dictionary defines retailers as “A business or person that sales goods to the consumers, as opposed to a wholesaler or supplier who normally sell their goods to another business”. A place where a retailer commences business is known as retail store or departmental store. A departmental store is defined as "The department store is characterized by a store with wide variety and deep assortment and good level of customer service. An example is the shopping center to attract consumers who value comfort, safety, quality, famous brands and greater variety of options in specialty stores. The variety stores are those that offer a wide variety of products and limited services and low prices. They sell similar products that could be found in department stores, but usually are not brands, or brands of self-standard of quality and service system is self service” (Kotler, 2000, p. 129) There are certain characteristics of retailers that make them different from producers and whole sellers. They are like they deal in different varieties of the products where as producers produce the products of their brand only. Retailers have a very limited and small percentage of total consumers and they try to satisfy consumers by providing different types of the products and acting as a bridge between the producers and the consumers. Retailers establish and maintain a permanent contact with the consumers and they purchase as well as sell small quantities of the many products. Retailers perform different functions for different stake holders. They may include functions for the consumers, suppliers, and manufacturers. The main general functions include sale of goods and establishing a good relationship with the consumers. A retailer acts as a middle man between producers and the consumers. Moreover he acts as an advisor to both the supplier and the buyer. He also acts as a marketing agent for different companies as he attracts consumers by briefing them about different products. The functions that are specifically performed for the customers are provision of a good stock of different finished products and maintaining enough stock of the goods to fulfill desirable demand of the normal consumers. A retailer does not bind himself to sale the products of some specific producer he even sales products of two competitors. Hence he offers a variety of products to the consumers. Nowadays most of the retailers also offer free home delivery service and very few of them charge for such a service. In case of any fault or dissatisfaction from the products purchased, a retailer offers after sales ...Show more

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<Name and Section # of course> <Instructor Name> <Date> INRODUCTION Every businessman formulates strategies for running his business successfully whether it is marketing strategies or some other. 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Marketing of the retail product of the company has been successful, not only in the United States but also in London.</div> <div class="info o"> <div class="l"> <span class="number_pages">12 pages</span><span class="number_words"> (3000 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl" data-rel-document-id="9586"> <a class="title" href="/marketing/9586-retail-marketing" rel="bookmark" title="Retail Marketing essay">Retail Marketing</a> <div class="description">According to the paper the company offer stylish high quality clothing, apparels and variety of necessary home products as well as super quality food products. The company has core competency in its industry for the outstanding quality of the food products and also the variety of the processed food products. </div> <div class="info o"> <div class="l"> <span class="number_pages">11 pages</span><span class="number_words"> (2750 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl" data-rel-document-id="14227"> <a class="title" href="/marketing/14227-retail-marketing" rel="bookmark" title="Retail Marketing essay">Retail Marketing</a> <div class="description"> They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it often conducted through door-to-door delivery.</div> <div class="info o"> <div class="l"> <span class="number_pages">14 pages</span><span class="number_words"> (3500 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl" data-rel-document-id="26192"> <a class="title" href="/environmental-studies/26192-retail-marketing" rel="bookmark" title="Retail marketing essay">Retail marketing</a> <div class="description"> Marketing is a customer oriented business phenomenon that involves accomplishment of the need of both internal along with external customer. It also entails to balance the requirements of stakeholder of the organisation. Marketing objectives and strategies are developed with an intention of meeting corporate objectives.</div> <div class="info o"> <div class="l"> <span class="number_pages">12 pages</span><span class="number_words"> (3000 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl" data-rel-document-id="30091"> <a class="title" href="/environmental-studies/30091-retail-marketing" rel="bookmark" title="Retail Marketing essay">Retail Marketing</a> <div class="description">national Retailing 17 6.Conclusion 18 Reference 19 1. Introduction The effect of globalisation has affected the entire world economy as well the activities of human. 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All retail business has to come up with decisions about all the details of their marketing mix (Berman, and Evans, 30-90).</div> <div class="info o"> <div class="l"> <span class="number_pages">4 pages</span><span class="number_words"> (1000 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl" data-rel-document-id="326956"> <a class="title" href="/miscellaneous/326956-retail-marketing" rel="bookmark" title="Retail Marketing essay">Retail Marketing</a> <div class="description">ASDA has been criticized for misleading advertising, using suppliers who are known to have illegal employment practices, ignoring planning regulations and destroying</div> <div class="info o"> <div class="l"> <span class="number_pages">4 pages</span><span class="number_words"> (1000 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl" data-rel-document-id="332316"> <a class="title" href="/miscellaneous/332316-retail-marketing" rel="bookmark" title="Retail marketing essay">Retail marketing</a> <div class="description">With the information coming from the credit card, the modem sends out the details to the financial institution (www.wiki.media-culture.org.au). 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Over the years, marketing message has been stated as transformation through Omni-channel and a way to enhance customer</div> <div class="info o"> <div class="l"> <span class="number_pages">7 pages</span><span class="number_words"> (1750 words)</span> <span class="number_words">Essay</span> </div> </div> </div> </div> </div> </div> </div> <section class="order6"> <div class="calculator" data-calculator=container> <div class="container"> <div class="row"> <div class="calc_bl"> <div class="get_your_paper_bl o"> <div class = "get_paper_title l"><strong>Get a custom paper</strong> written<br/>by a pro <strong>under your requirements!</strong></div> </div> <div class="win_special_discount r t"> <div class="title">Win a special <span>DISCOUNT!</span></div> <div class="content">Put in your e-mail and click the button with your lucky finger</div> <div class="o"> <form id="w0" method="post"> <input type="hidden" name="_csrf" value="cWFtVXdSZG4zOCcyLn8sNCg4LgJaazQbFwYJJTEzEAQYVlweOWENJw=="> <div class="l"> <div class="title_label">Your email</div> <div class="form-group field-discountform-email required"> <input type="text" id="discountform-email" class="email-fld" name="DiscountForm[email]" placeholder="Put your email here" data-calculator="email-fld" aria-required="true"> <div class="help-block"></div> </div> </div> <div class="r"> <button type="submit" class="btn_try_my_luck d_b">Try my luck</button> </div> </form> </div> <div class="apply_block o"> <div class = "block_290"> <div class="your_prize l">YOUR PRIZE:</div> <div class="prize_count t l" data-calculator="spinner"><span>—</span></div> </div> <span data-link="aHR0cHM6Ly9vcmRlci5zdHVkZW50c2hhcmUubmV0L29yZGVyP0Vzc2F5Rm9ybSU1QmNvZGUlNUQ9JkVzc2F5Rm9ybSU1QmVtYWlsJTVEPQ==" class="btn_apply_discount d_b t l disabled" data-calculator="apply-discount-btn">Apply my DISCOUNT</span> </div> </div> </div> </div> </div> </div> </section> <div class="order9"> <div class="container"> <div class="row"> <div class="essay_help-banner"> <div class="banner_content"> <span>Got a tricky question? <span class="orange_text">Receive an answer</span> from students like you!</span> <span class="btn-essay_help t uppercase c_p" onclick="location.href='/student-help';">Try us!</span> </div> </div> </div> </div> </div> <div class="leave-popup"> <input type="hidden" name="document-id" value="8858"> <div id="modal" class="fade modal" role="dialog"> <div class="modal-dialog modal-md"> <div class="modal-content"> <div class="modal-body"> <div id = "modal-content"></div> </div> </div> </div> </div> </div> <div class = "ads_reclam_right order10"> <!-- SS_Adaptive_Mob --> <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-3392533416137538" data-ad-slot="4842044335" data-ad-format="auto"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> <!-- End Adsense reclam --> </div> <div class = "order7"> <div class = "container"> <div class = "row"> <div class = "comment_document"> <div class = "title uppercase">Comments (0)</div> <div class = "o" data-comment = "container"> <form id="w1" method="post" data-comment="form"> <input type="hidden" name="_csrf" value="cWFtVXdSZG4zOCcyLn8sNCg4LgJaazQbFwYJJTEzEAQYVlweOWENJw=="> <div class="form-group field-commentform-documentid required"> <input type="hidden" id="commentform-documentid" class="form-control" name="CommentForm[documentId]" value="8858" data-comment="document-id"> </div> <div class = "rate_paper" data-comment = "rating-container"> <div class="form-group field-commentform-rating required"> <input type="hidden" id="commentform-rating" class="form-control" name="CommentForm[rating]" value="5" data-comment="rating-storage"> </div> Rate this paper: </div> <div class="form-group field-commentform-comment required"> <textarea id="commentform-comment" name="CommentForm[comment]"></textarea> </div> <div class = "custom_help_bl" data-comment = "help-block"></div> <div class = "success_msg_bl" data-comment = "success-msg">Thank you! 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