Retail marketing - Essay Example

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Retail marketing

They take small supplies from the suppliers and then sell them in an open market. They need to keep their eyes on every aspect of the market. In fact they are the real salesmen of the products. The normal buyer goes to the retailers for shopping. A normal buyer does not have access to the manufacturers or the suppliers. Simply, a retail shop is the last place in the chain of selling the products that is from the producer to the consumer. Before analyzing the marketing strategies to be adopted by retailers we need to understand what the retailers and public relationship actually are and what their functions are. This will make us capable enough to make some strategies for the retailers to achieve good PR coverage. RETAILERS Business dictionary defines retailers as “A business or person that sales goods to the consumers, as opposed to a wholesaler or supplier who normally sell their goods to another business”. A place where a retailer commences business is known as retail store or departmental store. A departmental store is defined as "The department store is characterized by a store with wide variety and deep assortment and good level of customer service. ...Show more


<Name and Section # of course> <Instructor Name> <Date> INRODUCTION Every businessman formulates strategies for running his business successfully whether it is marketing strategies or some other. Strategy is rightly defined by Sun Tzu “Strategy is the art or science of knowing how to identify and employ available means to an end, despite the obstacles they oppose and / or known antagonisms”… </div> <div class="o desc-order1"> <div class="title l"><a href="/masters">Masters</a></div> <div class="count_credit r"> <span class="r">Author : hillsmerritt</span> </div> </div> <div class="o desc-order2"> <div class="l"> <div class="title"><a href="/essay">Essay</a></div> <div class="title"><a href="/marketing">Marketing</a></div> <div class="title"><a href="/2250-word-essay">Pages 9 (2250 words)</a></div> </div> <div class = "r wrapper-docs" style="text-align: right;"> <a class=" hidden-xs btn_download t b uppercase d_b m_a" href="/signup" onclick="ga('send', 'event', 'signintodownload', 'push')">Download paper</a> <a href = "" rel="nofollow" class = "hidden-xs btn_grab_the_paper d_b t m_a uppercase">GRAB THE BEST PAPER</a> </div> </div> <div class = "o desc-order3"> <div class="title_download l"> </div> <div class = "r"> <!--<a href = "#" class = "btn_add_to_wishlist l">Add to Wishlist</a>--> <!--<a href = "#" class = "btn_add_to_wishlist l">Delete from Wishlist</a>--> <a onclick="" href = "#" style="display:block" class = "btn_add_to_wishlist l addWishlist" docId="8858">Add to wishlist</a> <a href = "#" style="display:none" class = "btn_add_to_wishlist l delWishlist" docId="8858">Delete from wishlist</a> <ul class = "raiting_star r"> <li></li><li></li><li></li><li></li><li class="disabled"></li> </ul> </div> </div> <div class = "wrapper-docs desc-order5 bl_btn-mobile hidden-sm hidden-md hidden-lg o"> <a class=" btn_download t b uppercase d_b m_a" href="/signup" onclick="ga('send', 'event', 'signintodownload', 'push')">Download paper</a> <a href = "" rel="nofollow" class = "btn_grab_the_paper d_b t m_a uppercase">GRAB THE BEST PAPER</a> </div> </div> <div class="col-lg-4 col-md-12 col-sm-12 col-xs-12 l"> <div class = "frame-container-default p_r" style = "width: 300px; max-width: 100%;"> <a class="example-image-link" href="/img/document-gallery/5b/b/8858_400_600_1.jpg" data-lightbox="example-set" onclick="ga('send', 'event', 'previewpic', 'picture'); return true;"> <div class = "p_r"> <img class="first_img-pr example-image" src="/img/document-gallery/5b/b/8858_400_600_1.jpg" width="400" height="600" alt=""> </div> <a href = "#read_text" class = "read_text m_a d_b t">Read Text</a> </a> </div> <a class='example-image-link' style='display: none;' href='/img/document-gallery/5b/b/8858_400_600_2.jpg' data-lightbox='example-set'></a> <a class='example-image-link' style='display: none;' href='/img/document-gallery/5b/b/8858_400_600_3.jpg' data-lightbox='example-set'></a> </div> </div> </div> </section> <div class = "order3"> <div class = "container"> <div class="row"> <section class="save_your_time"> <div class="row"> <div class="col-md-12"> <div class="save_time_block t"> <div class="title"><span class="white">Save Your Time</span> for More Important Things </div> <div class="content"> <span class="white">Let us write or edit the essay on your topic</span><br/><div class = "doc_title_bl">"Retail marketing"</div><span class="white">with a personal</span> <span class="yellow">20% discount.</span> </div> <a href="" rel="nofollow" class="btn_find_out_more t d_b m_a">Grab the best paper</a> </div> </div> </div> </section> </div> </div> </div> <div class = "order7"> <div class="container"> <div class="row"> <div class=" related_post-container"> <h3 class="uppercase">Related Essays</h3> <div class="related_post-bl"> <a class="title" href="/marketing/689-trust-mart-expansion-on-to-uks-supermarket-retail-market" rel="bookmark" title="Trust-Mart expansion on to UKs supermarket retail market essay">Trust-Mart expansion on to UKs supermarket retail market</a> <div class="description">The supermarket retailing industry is one of the strong competitive industries in China. The retailing industry in China has strong prospects of growth. It is the fifth biggest consumption market in the world. From 2006–2009, the turnover of China’s supermarket retail industry had improved from 51.2 to 86.4 billion USD.</div> <div class="info o"> <div class="l"> <span class="number_pages">12 pages</span><span class="number_words"> (3000 words)</span> <span class="number_words">Assignment</span> </div> </div> </div> <div class="related_post-bl"> <a class="title" href="/marketing/9105-retail-marketing" rel="bookmark" title="Retail Marketing essay">Retail Marketing</a> <div class="description"> Initially, the retail company concentrated its activities in the United States, but later directed its efforts to create other market outlets in the world. Marketing of the retail product of the company has been successful, not only in the United States but also in London.</div> <div class="info o"> <div class="l"> <span class="number_pages">12 pages</span><span class="number_words"> (3000 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl"> <a class="title" href="/marketing/14227-retail-marketing" rel="bookmark" title=" Retail Marketing essay"> Retail Marketing</a> <div class="description"> They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it often conducted through door-to-door delivery.</div> <div class="info o"> <div class="l"> <span class="number_pages">14 pages</span><span class="number_words"> (3500 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl"> <a class="title" href="/marketing/83890-retail-marketing" rel="bookmark" title="Retail Marketing essay">Retail Marketing</a> <div class="description"> Retail marketing can be done in either one location like stores or by delivery. Retailing strategy involves how a business sells its products to its targeted customers. All retail business has to come up with decisions about all the details of their marketing mix (Berman, and Evans, 30-90).</div> <div class="info o"> <div class="l"> <span class="number_pages">4 pages</span><span class="number_words"> (1000 words)</span> <span class="number_words">Essay</span> </div> </div> </div> <div class="related_post-bl"> <a class="title" href="/marketing/93598-wal-mart-retail-marketing" rel="bookmark" title="Wal-Mart retail marketing essay">Wal-Mart retail marketing</a> <div class="description">Retail marketing It is important to understand the concept of retail marketing mix before analysing its elements. Retail mix refers to the features that are involved in the retail marketing strategy planning. 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