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Integrate to Marketing Communication
Pages 4 (1004 words)
Table of Contents Integrate to Marketing Communication Institute Name Executive Summary The consumer sector Arnott’s Tim Tams Chocolate Biscuits Company is targeting is the well-know concerned consumer. These kinds of consumers find it important to know where their products come from.
Introduction In order to suggest what makes Arnott’s Tim Tams company a strong brand name one has to have a closer look at the corporation’s competitive advantage, its strength and weaknesses; the client fairness and their market blending. Considering the company’s products, its organization and its mission, its competitive advantage is its reasonable trademark. Clients who purchase fair trade products are viewed as being decent consumers. Ethical consumers are concerned with fair prizes among other things (Schultz et al.2002). Therefore, it can be suggested that Arnott’s Tim Tams competitive advantage is its reasonable trademark because it deals with a particular type of consumer who is willing to pay more money for products and become loyal to the company, which on the other hand is selling fair trade products. Furthermore, Arnott’s Tim Tams product success is one of its chief strengths. The company pays a lot of focus to the quality of its products and its suppliers. For that case, this is the reason why the customers are considerably fulfilled and are eager to pay more. Arnott’s Tim Tam clients can be certain that they will purchase high standard products. Context Analysis As much as client fairness is concerned it can be suggested that it comprises of value fairness, brand justness and affiliation equity. ...
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