Marketing Plan for Saigontourist travel services

Marketing Plan for Saigontourist travel services Coursework example
College
Coursework
Marketing
Pages 5 (1255 words)
Download 0
Marketing Plan Table of Contents Overview 3 Marketing Plan 3 Product 3 Price 5 Place or Distribution 6 Promotion Mix Strategy 7 People 9 Process 9 Physical Evidence 10 Implementation and Evaluation Action Plan 11 Fish-Bone Diagram 13 References 14 Overview Saigontourist Travel Services is recognised as one of the leading organisations in the tourism industry of Vietnam…

Introduction

The objective of this paper is to recommend service marketing mix strategies with due regards to the implementation of the 7P’s framework of marketing. With the help of these strategies, the service quality of the tourism industry should get enhanced. It can also augment the equity and brand image of Saigontourist might be enhanced in future times among other competitors. Finally, an action plan is also suggested for the implementation and evaluation of these strategies. Marketing Plan Product Saigontourist is a renowned organisation which is observed to deliver continuous concentration over research and development initiatives in order to introduce innovative tour packages for its customers at frequent periodic intervals. It is worth mentioning that this might be considered as a major strength of the company which can facilitate the organisation to sustain in this fiercely competitive era of globalisation in the tourism industry. For this reason, it can introduce a travelling trip named ‘Cosy Viet’, including outstanding quality of services along with experienced consultants for its customers with the intention to provide them with highly satisfactory experience of travelling to all the implausible regions of Vietnam2. ...
Download paper
Not exactly what you need?

Related papers

Services marketing
Service marketing is the marketing of service or performances of the service seller. Service is intangible in nature and hence it cannot be measured. Similarly, service marketing is also intangible and cannot be gauged easily. The reason behind the distinction between that of the product marketing and service marketing is because of the fact that services are more heterogeneous in nature. There is…
federico World Travel Services
FWTS is concentrated on a friendly eco green environment that is both memorable and entertaining, giving the brand first class value. the company employs many revenue flow plans involving membership up-grade packages, Hotel and advertising packages for domestic airlines and outsourced advertising packages, the sales or brokering of accounting software, and subscription benefits for hotel chains.…
Services Marketing
Besides, the industry continues to grow in leaps and bounds to a point that currently about one and a half of start ups are service oriented. One major stimulant to this growth is the long term economic growth of a majority of these economies which has led to particular emphasis on financial services, travel, entertainment, and personal care. These sectors form the bulk of service industry and the…
Willian Buck Services: Marketing Plan
The offerings of the company save time, resources and efforts on the part of the client in managing the accounting and payroll operations by providing value based services. …
World Travel Services
It guides the employers internally as well as helps raise capitals from external audiences. Debelak (2000) claims that marketing plan is a significant part of a business plan. It includes information about services, prices, and products. One needs to know how the main competitors are fairing because they constantly keep coming up with new strategies to attract customers. One should also consider…
MKG413A : Promote products & services Assessment 2- Marketing Plan
It should be also noted that education has different forms such as general education, technical education and vocational education. Students usually select one of the forms on the basis of their desire and requirements of the situation. Intention This report deals with the TAFE colleges in Australia. In Australia, TAFE colleges, commonly known as technical and further education provide a wide…
Services Marketing
UK bus industry having about 9000 licensed bus companies now supports about 170,000 odd jobs. There are about 22000 bus services registered within UK. Stagecoach comprises of one of the largest bus operators in UK. It runs about 8100 buses and employs around 35000 staff. It is also engaged in providing rail and tram services in UK. Size The daily travel density across the country is about 2…