Got a tricky question? Receive an answer from students like you! Try us!

Marketing Plan for Saigontourist travel services - Coursework Example

Only on StudentShare
Author : tbecker

Summary

This essay describes recommendations to service marketing mix strategies with due regard to the implementation of the 7P’s framework of marketing. With the help of these strategies, the service quality of the tourism industry should get enhanced…

Extract of sample
Marketing Plan for Saigontourist travel services

The "Marketing plan Saigontourist Travel Services" describes the way in which the service quality of the tourism industry will improve. Saigontourist is a renowned organisation which is observed to deliver continuous concentration over research and development initiatives in order to introduce innovative tour packages for its customers at frequent periodic intervals. It is worth mentioning that this might be considered as a major strength of the company which can facilitate the organisation to sustain in this fiercely competitive era of globalisation in the tourism industry. For this reason, it can introduce a travelling trip named ‘Cosy Viet’, including outstanding quality of services along with experienced consultants for its customers with the intention to provide them with highly satisfactory experience of travelling to all the implausible regions of Vietnam. It is in this context that the core product in terms of ‘Cosy Viet’ and similar other tour packages might assist Saigontourist to attain a higher level of customers’ satisfaction resulting in the overall augmentation of its profitability and its efficiency in relation to customer relationship management.
Saigontourist is a state-owned travelling enterprise which desires to attain the largest section of market share in the tourism industry of Vietnam. Therefore, the organisation has been observed to deliberately attempt towards enhancing its brand image by improving its eminence and characteristics of services offered to the target groups.
...
Download paper

Related Essays

Services marketing
Service marketing is the marketing of service or performances of the service seller. Service is intangible in nature and hence it cannot be measured. Similarly, service marketing is also intangible and cannot be gauged easily. The reason behind the distinction between that of the product marketing and service marketing is because of the fact that services are more heterogeneous in nature. There is no uniformity when it comes to service marketing as there are different types of services available. Crux of service depends on its uniqueness. If a better service is provided then that particular…
11 pages (2761 words)
federico World Travel Services
FWTS is concentrated on a friendly eco green environment that is both memorable and entertaining, giving the brand first class value. the company employs many revenue flow plans involving membership up-grade packages, Hotel and advertising packages for domestic airlines and outsourced advertising packages, the sales or brokering of accounting software, and subscription benefits for hotel chains. Primary traffic will originate from the free information provided to our FWTS customers and the world, using reviews, travel advice, local news resources, links, a blog, pictures, videos and universal…
17 pages (4267 words)
Services Marketing
Besides, the industry continues to grow in leaps and bounds to a point that currently about one and a half of start ups are service oriented. One major stimulant to this growth is the long term economic growth of a majority of these economies which has led to particular emphasis on financial services, travel, entertainment, and personal care. These sectors form the bulk of service industry and the fact that far more businesses are starting on the same levels implying that there is eminent need for improved marketing concepts. These factors, as well as continued lifestyle changes, are coming as…
9 pages (2259 words)
Willian Buck Services: Marketing Plan
The offerings of the company save time, resources and efforts on the part of the client in managing the accounting and payroll operations by providing value based services. …
14 pages (3514 words)
World Travel Services
It guides the employers internally as well as helps raise capitals from external audiences. Debelak (2000) claims that marketing plan is a significant part of a business plan. It includes information about services, prices, and products. One needs to know how the main competitors are fairing because they constantly keep coming up with new strategies to attract customers. One should also consider key government policies that can affect the operational of a business when coming up with a marketing plan. Information Source of data Time Measurable information, like how to increase customers.…
3 pages (753 words)
MKG413A : Promote products & services Assessment 2- Marketing Plan
It should be also noted that education has different forms such as general education, technical education and vocational education. Students usually select one of the forms on the basis of their desire and requirements of the situation. Intention This report deals with the TAFE colleges in Australia. In Australia, TAFE colleges, commonly known as technical and further education provide a wide range of vocational tertiary education courses, under the National Training System/ Australian Quality Training Framework/Australian Qualifications Framework (Victoria, 2011). Purpose and Scope This…
12 pages (3012 words)
Services Marketing
UK bus industry having about 9000 licensed bus companies now supports about 170,000 odd jobs. There are about 22000 bus services registered within UK. Stagecoach comprises of one of the largest bus operators in UK. It runs about 8100 buses and employs around 35000 staff. It is also engaged in providing rail and tram services in UK. Size The daily travel density across the country is about 2 million people. Major competitors for the concern include Cowie, FirstBus, Arriva, West Midlands Travel, National Express, First and GoAhead. Other competitors include international bus service agencies and…
14 pages (3514 words)