Marketing Plan for Saigontourist travel services

Marketing Plan for Saigontourist travel services Coursework example
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Marketing Plan Table of Contents Overview 3 Marketing Plan 3 Product 3 Price 5 Place or Distribution 6 Promotion Mix Strategy 7 People 9 Process 9 Physical Evidence 10 Implementation and Evaluation Action Plan 11 Fish-Bone Diagram 13 References 14 Overview Saigontourist Travel Services is recognised as one of the leading organisations in the tourism industry of Vietnam.


The objective of this paper is to recommend service marketing mix strategies with due regards to the implementation of the 7P’s framework of marketing. With the help of these strategies, the service quality of the tourism industry should get enhanced. It can also augment the equity and brand image of Saigontourist might be enhanced in future times among other competitors. Finally, an action plan is also suggested for the implementation and evaluation of these strategies. Marketing Plan Product Saigontourist is a renowned organisation which is observed to deliver continuous concentration over research and development initiatives in order to introduce innovative tour packages for its customers at frequent periodic intervals. It is worth mentioning that this might be considered as a major strength of the company which can facilitate the organisation to sustain in this fiercely competitive era of globalisation in the tourism industry. For this reason, it can introduce a travelling trip named ‘Cosy Viet’, including outstanding quality of services along with experienced consultants for its customers with the intention to provide them with highly satisfactory experience of travelling to all the implausible regions of Vietnam2. ...
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