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Marketing Plan for Saigontourist travel services - Coursework Example
This essay describes recommendations to service marketing mix strategies with due regard to the implementation of the 7P’s framework of marketing. With the help of these strategies, the service quality of the tourism industry should get enhanced…
The "Marketing plan Saigontourist Travel Services" describes the way in which the service quality of the tourism industry will improve. Saigontourist is a renowned organisation which is observed to deliver continuous concentration over research and development initiatives in order to introduce innovative tour packages for its customers at frequent periodic intervals. It is worth mentioning that this might be considered as a major strength of the company which can facilitate the organisation to sustain in this fiercely competitive era of globalisation in the tourism industry. For this reason, it can introduce a travelling trip named ‘Cosy Viet’, including outstanding quality of services along with experienced consultants for its customers with the intention to provide them with highly satisfactory experience of travelling to all the implausible regions of Vietnam. It is in this context that the core product in terms of ‘Cosy Viet’ and similar other tour packages might assist Saigontourist to attain a higher level of customers’ satisfaction resulting in the overall augmentation of its profitability and its efficiency in relation to customer relationship management.
Saigontourist is a state-owned travelling enterprise which desires to attain the largest section of market share in the tourism industry of Vietnam. Therefore, the organisation has been observed to deliberately attempt towards enhancing its brand image by improving its eminence and characteristics of services offered to the target groups.