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Consumer behavior - Essay Example

Marketers use this aspect to encourage consumers to purchase a certain product that solves a specific problem. In other words, marketers encourage consumers that if they use the company’s product or service everything will be solved or fixed. A perfect example of this is a Viagra advert where the ad shows a couple dissatisfied with their relationship. After a while, the ad shows the difference that could be if the man took Viagra. This is a great advert demonstrating the need of recognition for the target consumers (Sara and Neslin 2011, 72-86). In this case, the advert manipulate consumers that it is not right to have a boring a relationship, and goes on to convince them that Viagra can fix erectile dysfunction. This ad helps consumers imagine having a desired relationship. To appeal to consumers, the ad shows a couple dancing and having fun after taking Viagra. B The second step is hedonic and utilitarian value. Arguably, ad involves building a strong personality for a product or service, from which customers may project images like the value of product users (Ali, Esfahani, and Jafarzadeh 2012, 260). The Utilitarian ad focuses on the product quality. A perfect example of such an advert is the dove nourishing body lotion ads. The ad aims at convincing consumers that the product has been associated with quality and gorgeous skin. The ad uses attractive women to capture consumers’ attention on the impact that the lotion brings to the body. This creates a strong platform for consumers to

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crave for beauty associated with the body lotion. C. Thirdly, extensive problem solving is an approach used by marketers to emphasize on how the product satisfies a consumer’s need. A perfect example of such an advert is a Samsung MP3 player. The advert indicates an individual having fun listening to his favourite music. To impress the audience, the advert manipulates consumers to appreciate the earphone that helps users to listen to their best music. The earphone is dressed in an appealing way to impress consumers. In this case, markers understand that although music lovers may need to purchase an MP3 player to listen to music, some of them may not know that the brand serves that need. Their need of listening to music makes them prone to be targeted by the campaign of Samsun MP3 player. In this ad, marketers persuade buyers to purchase the MP3 that is more consistent to meet the consumers’ needs of listening to favourite music all day long. D The last aspect is extended problem solving intended to persuade consumers on how a certain product meets a certain need. A perfect example of such an advert is Coca Cola ad, where the advert reveals that the product is refreshing and delicious. In various instances, the advert portrays different people using the product such as in the beach, at home, and at work place. To manipulate consumers, the product portrays different people using the product to satisfy their thirst (Jonathan, Reinholtz, and Lin 2012, 587). At this point, the ad creates a strong path for consumers to comprehend how Coca Cola is the best product to fulfil thirst while in the beach, home, or work place. The brand uses attractive sites and people to appeal to consumers on the beauty behind Coca Cola products. This ad outline how Coca Cola is the best product extended to solve thirst problem. Additionally, the ad motivates consumers to purchase the
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Consumer Behaviour Instructor Date Question 2 Advertisement plays a significant role in creating a strong image of good or a service to consumers. Marketers should comprehend the concepts of consumer behaviour while designing their adverts. The advertisements should be catchy and communicate pertinent information to the intended consumers…
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