Business Model Canvas REPORT

Business Model Canvas REPORT Essay example
Undergraduate
Essay
Marketing
Pages 8 (2008 words)
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BUSINESS MODEL CANVAS REPORT Nowadays the Internet is a significant tool, which makes the world a small village. With the internet and its component technology known as the Search Engine, a person is taken to any website where much information can be acquired about a needed subject or topic…

Introduction

Google’s headquarters is in Mountain View, California, and the company has over 70 offices in 40 countries around the world (Google, 2013). Google’s mission is “to organize the world’s information and make it universally accessible and useful” (Google, 2013). The organization believes that having a successful corporation depends on successful team members, so the company has over 300,000 people working behind Google’s website. In addition, the company creates user satisfaction by providing the best user experience in finding information. Also, Google believes that user’s time is value and that it is important for users to find the information they need in the fastest way. To this end, the organization provides the answer right away when users do a search. 1.0 CURRENT CNVAS Customer Segment: Google Corporation provides a variety of services such as browsing, advertising, and chatting. The selection is almost endless. Through the notion of customer segments a company can identify its favorable and more likely customers who desire to utilize its services. Google Company divided its customers into two main categories: 1- Regular Internet Users: through the invention of the Google search engine, Google plus and the browser Chrome, Google has reached a massive proportion of end-users around the word. ...
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