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Business Model Canvas Report: Case of Google corporation - Essay Example
Pages 13 (3263 words)
The following research is the best example of comparison of current and new Business Model for Google Corporation highlighting such issues as key partners, key activities, key resources, value proposition, customer relationship, customer segments, channels, cost structure and revenue stream…
From the research it can be comprehended that nowadays the Internet is a significant instrument, which makes the world a small village. With the internet and its component technology known as the Search Engine, a person is taken to any website where much information can be acquired about a needed subject or topic. One of these sites or Search Engines is Google. Google is an American multinational corporation that uses the Internet to provide products and services such as Data centers and Email. The Email service provided by Google is known as Gmail. The Google company was founded in 1998 by Larry Page and Sergey Brin. Google’s headquarters is in Mountain View, California, and the company has over 70 offices in 40 countries around the world. Google’s mission is “to organize the world’s information and make it universally accessible and useful”. The organization believes that having a successful corporation depends on successful team members, so the company has over 300,000 people working behind Google’s website. In addition, the company creates user satisfaction by providing the best user experience in finding information. Also, Google believes that user’s time is value and that it is important for users to find the information they need in the fastest way. To this end, the organization provides the answer right away when users do a search. Since Google has a variety of business platforms, it employs partners to gather many new customers. In addition, it utilizes partnerships to keep old clients by providing new services. ...
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