Marketing strategies of automobile companies - Research Paper Example

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Marketing strategies of automobile companies

Similarly, BMW is also planning for developing and expanding its product line as well as technology efficiency strategies by launching various luxurious models in the US market by the year end 2013. Furthermore, it is also planning for continuous expansion in its future marketing performances. This would also facilitate the organization to gain greater profits by delivering quality assurance to the customers in terms of fuel efficiency and environmental accountability. Another globally reputed automotive brand, Audi is also reported to be focusing on technology efficiency strategies in its marketing plans. As revealed in the article, the company plans to implement this particular strategy by introducing various models such as A6 and A7 Sedans along with Q5 SUV by 2014. The implementation of these marketing strategies would facilitate customers in purchasing quality cars according to their demands owing to the wide variety of the company’s product line, which, in turn, shall ultimately lead towards its better profits and sustainability for the organizations (Clothier, 2013).In reference to marketing strategies identified in Clothier (2013), it can be observed that most of the automobile companies are emphasizing on innovative marketing through technology advancements, brand positioning through customer oriented planning as well as competitive promotion of the planned launches (Lokhande & Rana, 2012). For instance, most of the leading car companies such as Mercedes, BMW and Audi are focusing on innovative product. ...Show more

Summary

In the paper “Marketing strategies of automobile companies” the author analyzes challenges witnessed in marketing management within the context of the modern day phenomenon. He reveals the marketing strategies currently being practiced by few of the globally renowned automotive brands.

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