The paper has taken into consideration the history of the company along with its past situation and present situation. In analyzing the present situation, PESTEL, porters five force, its target market, posting, and branding strategies have been analyzed and it has reached into the conclusion that the brand has been performing well but still faces certain challenges such as global financial crises, environmental issues which need to be catered in order to sustain...n its sustainability and global pressure. Contents Executive Summary 2 4 Introduction 5 History 6 Present Analysis 8 Target market 8 Differentiation & Positioning 8 Micro Environment 9 SWOT Analysis 10 Macro Environment 11 PESTEL Analysis 11 Overall corporate/business/marketing strategy 12 The 4P’s 13 Life Cycle 14 Y Axis 15 X Axis 15 Brand strategies 15 Online presence 16 Relevance of Corporate and Social Responsibility 17 Future of the brand 18 Reference 19 Introduction In the recent years, the luxury industry has been facing increased pressure due to the rise in Euro currency against dollar which has resulted in the reduction of the global consumer expenditure (Riley, Lomax & Blunden, 2004, p. 40). Luxury can be defined as an indulgence on goods or services that are not essential for daily existence and is directly proportional to economic affluence. The marketers are trying to invent new terms in order to quantify the concept of luxury which in return has created confusion with regards to the term luxury. Luxury is not only trade or restricted to indulgence on cars or fashionable accessories but a very different way of understanding the needs of the customer and manages the business in an effective manner. The term luxury is often dealt with confusion as everyone tends to understand it but there are hardly people who can agree on the meaning of luxury. The concept of luxury is a relative group and not an absolute category. It can be said that with time span the concept and meaning of luxury keep on changing, a luxury today can become an essential item in future. A luxury what is it today will have an absolutely different meaning and value in the future (Kapferer & Bastien, 2009, p.39). The luxury industry is one of the global multi-billion sectors which comprises of brands which are of high relevance and are also among the most influential brands globally. Despite the fact that the luxury industry is among the largest sectors but the SBU of the luxury industry has been experiencing a slow growth rate. The reason behind this was that the brands were managed mainly through the traditional methods of business where decisions were taken through intuition and also on trial basis. Thus in the environment of global business, the luxury sector has been undergoing certain changes in the process of management. Changes such as valuation of brand assets, brand equity along with the need of e-business have been taken place in the luxury sector. Other factors which have also emerged over the years include the expansion of luxury sector for the consumer market so to target a broader market; increasing competition from other brands; reinterpretation of the concept of luxury by the consumers and with the emerging new markets in the luxury sector such as India, China and Russia have opened up new outlook and opportunities for the fashion luxury sector.
A paper "Marketing and Management Critical Assessment " claims that the luxury industry has been facing increased pressure due to the rise in Euro currency against the dollar which has resulted in the reduction of the global consumer expenditure (Riley, Lomax & Blunden, 2004, p. 40)…
Through the use of the SWOT (strength, weaknesses, opportunities, and threats) analysis framework, the executive managers are expected to gain a better insight with regards to all business aspects that should be taken into consideration when making important business decisions (Oetomo and Ardini, 2012; Chan, 2011; Ommani, 2011; Murray-Webster, 2010, p.
The organization’s selection criterion is particularly weak as evidenced by high employee turnover rate. The selection criterion, interviews, also induces both ethical and legal consideration on the management. The organization’s appraisal program is similarly weak.
Critical success factors for innovation management.
Every organisation domestic and foreign wants to seek perfection in their relative markets. To achieve this perfection, organisations require a means to invent and create their own way to attain competitive advantage or stand out among competition in an industry.
The role of effective marketing campaigns and use of proper marketing mix are very important in successful marketing of a product. Companies launch effective marketing campaigns and make a good use marketing communication tools to create awareness among people about the newly manufactured products and services.
ToJa & FeNi Corporation produce confectionery products basically chocolate of all kinds. The company is located at the market as trustful and dependable producer of high quality commodities for middle class customers at an affordable price. Nevertheless, the corporation has some internal challenges with information security and dynamic technology, thus the reason for enterprise technology plan proposal to assist manage the challenges adequately.
The factors are economic, social, cultural, financial, technological, legal and political forces. Having done a thorough study of these factors, it can be said that these factors facilitate international trade, business and marketing significantly. The international marketing environment in Australia is very flexible which encourages foreign companies to formulate effective marketing strategies and implement the same in the country.
chnology, rapidly expanding markets, speedy entry of international players, and the unprecedented boom in the service sector the significance and need of marketing management has been increasingly felt.
This paper on marketing management helps in understanding the various ways
that is calculating all future discounted cash flows of the company In other words different management approaches such as lean production, VRIO framework, Balanced Scorecard (BSC) framework, flat organization, delegation of power and TQM all have had
be obtained from recordings both audio and visual; they may be obtained also from questionnaires, interviews, group interviews and many other ways including emails and telephone calls. Primary sources are usually very expensive but are reliable and accurate source of