Marketing and Management Critical Assessment

Marketing and Management Critical Assessment Research Paper example
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Pages 16 (4016 words)
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<p>The luxury fashion industry has shown a steady growth rate in the past years and is expected to grow in the near future as well. With the rise in the disposable income and growth in the financial of the HNWI, the luxury market has been experiencing a growth rate of 4%.


The paper has taken into consideration the history of the company along with its past situation and present situation. In analyzing the present situation, PESTEL, porters five force, its target market, positing, and branding strategies have been analyzed and it has reached into the conclusion that the brand has been performing well but still faces certain challenges such as global financial crises, environmental issues which need to be catered in order to sustai...

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