StudentShare solutions
Triangle menu

Final examiantion - Essay Example

Not dowloaded yet

Extract of sample
Final examiantion

A failed marketing campaign has the potential to sink a small business, whereas a large business can write it off as an acceptable loss. The second biggest difference is in the form of staff. Large business have the luxury of many different departments, with each manned by a number of individuals. In smaller business, the manager of the firm may have to take on several key roles, thus limiting his or her ability to be effective in the marketing role. Finally, the last difference in marketing centers on creativity. Large business often have a lot more contacts in the industry, so their marketing campaigns are more likely to be effective with the market. On the other hand, small businesses do not have the leverage to be creative and often have to design unimaginative yet effective marketing campaigns. 3) Marketing strategies that engage with the customer are the most effective for improving service quality for a small business. Small businesses often do not have large marketing budgets, but that is no excuse for not trying to make a connection with the customer. The great thing about small businesses is than customers often gravitate towards them because of the increased face-to-face interaction. The product or service on offer does influence the marketing strategy to be used. Products or services that require technical expertise will often need to have extensive instruction manuals or allow the customer to inquire further. 4) Social media is a great way for any business to make use of technology to better market itself. There are many benefits to a company being actively involved online, such as the low cost associated with it and also the potential to reach a wide market. Consumers prefer marketing that meets them at a place where they feel comfortable with, and many younger people spend hours on social media sites each week. For a company looking to promote itself, the use of social media is a great way to do so because much of the work can be done by customers of the brand. For example, on Facebook getting comments or likes on company status updates can attract new customers who are friends with people who like the brand. The potential for businesses to use social media is almost endless. 5) The term customer lifetime value (CLV) refers to the monetary value that a company can gain from a particular customer over the course of their lifetime. Measuring CLV can be a difficult procedure over many years due to inflation and changing customer spending power. Comparing data over many decades presents its own challenges because there is no one way to correlate the data over time periods. Firms use CLV in order to determine if it is worth it to spend heavily on consumer marketing campaigns. If there is very little to be gained from capturing a customer, then it would not make sense to pursue that customer through marketing campaigns. Instead of treating customers like people, the CLV thinks of them as assets and determines debits and credits on both sides of the equation. Despite this, it is an important part of any business because of the need to weigh up the costs and benefits associated with maintaining a relationship with a loyal customer. 6) 7) When determining how a product reaches a customer, it is important to consider the effectiveness of it and also the costs involved. Customers appreciate a timely delivery once they have ordered a product, and their reaction to it will determine whether they will be a returning customer or not. A ...Show more

Summary

Marketing Final Examination 2) Smaller and larger businesses do share many of the same characteristics in terms of marketing, but there are some fundamental differences which largely relate to size. The first difference is budget, which obviously is determined exclusively by the size of the business…
Author : bernard20
Final examiantion essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Final examiantion"
with a personal 20% discount.
Grab the best paper

Related Essays

Final
This intrusion will bring down the walls of privacy and tamper with humanity and the right to privacy. This fear is more ground on religions such as Christianity or Islam. These and many other religions believe in all powerful supernatural beings. These beings are the only ones allowed access or tamper with the unconscious.
4 pages (1000 words) Essay
Final
The course objectives were generalized and categorized according to: (1) writing projects that enhance students’ rhetorical knowledge; (2) developing skills in critical thinking through reading selected literary works and writing a response or reaction based on what was comprehended; (3) appreciating writing as a process; (4) developing knowledge of writing conventions; and (5) honing skills in composing in electronic environments.
3 pages (750 words) Essay
FINAL
Discretion in public administration context refers to the level of freedom that a bureaucrat may have to decide what he/she should do in any particular situation. Street-level or front level government employees should have some discretion in their day-to-day activities because sometimes they have to take critical decisions on their own in order to implement government decisions and policies properly.
8 pages (2000 words) Essay
Final Girl
The movie is about a revenge taken by the Final girl-Loner Veronica on boys who entices school girls into the forests in order to slay them for sports. The plot of the movie is similar to several horror movies that had been produced earlier than 1990s, whereby a chain of people are killed one after another by an assassin accompanied by rising terror, ending up in the peak whereby the final member of the group to survive is a woman/girl who either conquers the killer, or escapes.
3 pages (750 words) Essay
Final
This period presented us with a great number of artists and thinkers, whose theories were the results of new outlook. In the previous epochs a man was viewed as a weak, dependent and uncertain creature, whose destiny was mainly predefined by gods or other people.
5 pages (1250 words) Essay
Final
The two tribes had various similarities (Bowen 32). To begin with, the two tribes were both natives of North America. In addition, the two tribes both believed in the supernatural and practiced religion with priests being a common feature between them. However, the two tribes had more differences.
3 pages (750 words) Essay
Final
In order to submit the document to your instructor, simply click the Browse button and select the word document you have saved to your desktop. Document status will show Submitted to faculty as
4 pages (1000 words) Essay
Final
The social values were; stereotype homey atmosphere that is family and kid friendly. The emotional needs of the customers were; love, being happy, familiarity and feeling secure. The conditional values, in the opinion of the customers, were
2 pages (500 words) Essay
Final
This was necessary since the government was to protect the American’s wealth and wellbeing; hence the need for the continued military presence. Since there was a lot of dependence on the oil from the Persian Gulf, it was
3 pages (750 words) Essay
Final
The use of drones has become increasingly popular in the recent years because unlike manned aircrafts, they can stay aloft much longer. They are cheaper and safe compared to military aircrafts since the experts remotely control them
5 pages (1250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation