CONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS - Assignment Example

Extract of sample
CONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS

When producing a new product (a conventional breakfast product) in the affluent market in Saudi Arabia, it is important to note that this market is composed on individuals who have breakfast like in the western world. The affluent markets are in Jeddah, the Western parts of the country and Riyadh. It should also be noted that the Saudis main meal is lunch and thus they may not be willing to spend more on breakfast. I would introduce banana flavored oat flakes in the market which already contains honey and dried milk into the market. What the consumer only needs to add is hot or cold water to make it ready for consumption. A perception position I would like to draw of the existing Cereals is that there is a good variety of cereals to satisfy the clients in terms of nutritional and monetary value. First perspective is that there could be a product that is manufactured to have a high nutritional value and at the same time be cost friendly with a new sense of flavor and finesse (Hoyer, 2008).. A lot has been done to target consumers by different brands but believe that there is still room for improvement. Second perspective, is that on the Saudi Arabians and their liking for having more than one meal during breakfast is time consuming when preparing the breakfast meals. ...Show more

Summary

Name Instructor Course Date Consumer Behavior Survey Saudi Arabia is a country with diverse Cultures and traditions and it is an advanced nation. Its citizens consume breakfast which includes both the traditional and the westernized foods and cereals. Traditional foods like the Helwa (tradition Saudi sweet), lebna, Dates, Dahl, Full and unleavened bread…
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