When producing a new product (a conventional breakfast product) in the affluent market in Saudi Arabia, it is important to note that this market is composed on individuals who have breakfast like in the western world. The affluent markets are in Jeddah, the Western parts of the country and Riyadh. It should also be noted that the Saudis main meal is lunch and thus they may not be willing to spend more on breakfast. I would introduce banana flavored oat flakes in the market which already contains honey and dried milk into the market. What the consumer only needs to add is hot or cold water to make it ready for consumption. A perception position I would like to draw of the existing Cereals is that there is a good variety of cereals to satisfy the clients in terms of nutritional and monetary value. First perspective is that there could be a product that is manufactured to have a high nutritional value and at the same time be cost friendly with a new sense of flavor and finesse (Hoyer, 2008).. A lot has been done to target consumers by different brands but believe that there is still room for improvement. Second perspective, is that on the Saudi Arabians and their liking for having more than one meal during breakfast is time consuming when preparing the breakfast meals. Thirdly, the distribution in terms of breakfast cereals and products in the area was fairly done. The region still needs a boost to ensure adequate supply of cereal and breakfast products. Producing a breakfast cereal that is nutritious and incorporates all the foods will go a long way in reducing the number of foods that are prepared for breakfast. Production distribution to ensure availability of the goods in the market is one of the positioning strategies I will use to make a breakthrough in the cereals market. Perception Graph of the Nutritional Value over Time of 5 Cereals. Saudi Arabians are strongly guided by the traditional Muslim foods from many cultures therefore acceptance of the Western ways of having breakfast is not wholly practiced by their majority population. Therefore there is a gap in the cereals market due to the fact that the market is not adequately served. The Positioning strategy that I would adopt is Customer benefit strategy. I would basically lure the consumers by giving them the health benefits of oats over corn. Pricing as a positioning strategy will also be used by further marketing the product as pocket friendly in the sense that it does not require one to buy milk separately and this would separate my brand from the rest (Kardes, 2011). I would also adopt my positioning strategy based on use, in the sense that my oat flakes can be used as breakfast cereals by just adding water or they can also be used as an everyday snack because oats have a really soft crunchiness and the combination of the banana, honey and skimmed milk make a great tasty snack, even without the addition of water. Another positioning strategy I would employ is based on product class i.e. fortify my cereals, I would advertise my product as having vitamins, calcium, iron and folic acid but majorly I would concentrate on the fact that it has a distinctive taste and that it has been carefully produced so that the end result is a taste that cannot be compared to any other cereal. The market strategy of introducing my product in the market basically involves
Name Instructor Course Date Consumer Behavior Survey Saudi Arabia is a country with diverse Cultures and traditions and it is an advanced nation. Its citizens consume breakfast which includes both the traditional and the westernized foods and cereals. Traditional foods like the Helwa (tradition Saudi sweet), lebna, Dates, Dahl, Full and unleavened bread…
Lush Cosmetics is a company in Australia that deals with the production of cosmetics, which include body lotions, deodorants, body oils and skin tones. Men’s body lotion has not been in the company’s production list in the past. The company has finally decided to include it in the product line as a diversification strategy.
Since the company faces a lot of competition from other companies, it is forced to market its products very effectively in order to capture the attention of its customers (Hartley & Hartley, 2008). Customers need to be given a reason for purchasing in a certain company and not in another one.
The beverages would be available in bottle sizes of 8oz, 12 oz, 16 oz, and 20 oz. The cola beverages would be available in medium and large sized plastic bottles in USA and UK for convenience purposes of the individual customers. The beverages manufactured for the corporate customers would be available in can sizes of 8oz, 12 oz, 16 oz, and 20 oz.
Schools going children and mostly those in grade ten are mostly attentive when they join others in the morning from home. In most cases, students become active in the morning which enables them to concentrate and grasp what teachers tells them.
The Market Situation Analysis implies the various factors that affect the growth & development of a business, these factors also helps in planning & strategy making. The Market Situation Analysis basically consists of the firm’s internal, external & customer environment (Ferell & Hartline, 2010, p.
The 'superior value' is the 'differential competitive advantage' that marketers vie for in the minds of the consumers. In order to achieve this marketers have to understand consumer preferences, what competitors are offering and how existing competitors compare with each other.
In essence, the caf shares paralleling attributes that the library may possess. Like the caf, people often use libraries to study or meet with colleagues, whether they are academic or business summits. These parallels lead to question the benefits of conglomerating the two public entities into a community-unifying center.
What informs the context behind the presence of on-line interaction is the fact that retail success is no longer anchored on the presence of physical stores. On the contrary, it is more about products/ services availability for the dynamic
I had visited a nearby grocery store to conduct a thorough analysis on cereals aisle. My major objective was to identify change in consumer behavior while purchasing cereals. Different target group encompasses different procedure of consumer decision making. I visited Buehler’s Fresh Foods which is a nearby grocery store.
Similarly, Nike uses the online advertisement to get the information relating to the consumers’ choices and preferences. In contrast, the Fitbit Company utilizes the mainstream media including the television to
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