CONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS

CONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS Assignment example
High school
Assignment
Marketing
Pages 4 (1004 words)
Download 0
Name Instructor Course Date Consumer Behavior Survey Saudi Arabia is a country with diverse Cultures and traditions and it is an advanced nation. Its citizens consume breakfast which includes both the traditional and the westernized foods and cereals. Traditional foods like the Helwa (tradition Saudi sweet), lebna, Dates, Dahl, Full and unleavened bread…

Introduction

When producing a new product (a conventional breakfast product) in the affluent market in Saudi Arabia, it is important to note that this market is composed on individuals who have breakfast like in the western world. The affluent markets are in Jeddah, the Western parts of the country and Riyadh. It should also be noted that the Saudis main meal is lunch and thus they may not be willing to spend more on breakfast. I would introduce banana flavored oat flakes in the market which already contains honey and dried milk into the market. What the consumer only needs to add is hot or cold water to make it ready for consumption. A perception position I would like to draw of the existing Cereals is that there is a good variety of cereals to satisfy the clients in terms of nutritional and monetary value. First perspective is that there could be a product that is manufactured to have a high nutritional value and at the same time be cost friendly with a new sense of flavor and finesse (Hoyer, 2008).. A lot has been done to target consumers by different brands but believe that there is still room for improvement. Second perspective, is that on the Saudi Arabians and their liking for having more than one meal during breakfast is time consuming when preparing the breakfast meals. ...
Download paper
Not exactly what you need?

Related papers

Merketing Segmentation
But post 2009 companies recognized the saturation in the fast food and identified the growing prospect of the breakfast food industry and introduce many healthy items for the market by the leaders like Mc Donald’s, Subway and many others. Ready-to-use food producers like Kellogg’s, General Mills, Post and others also gaining huge sales with the modern trend in the market using readymade…
The reasons for a growing consumer preference for branded jewellery in India
India has traditional relations with jewellery. Branded jewellery in India has established a niche for itself in the competitive Indian market. Branding is the procedure involved in making an exclusive picture and name for a product in the customers mind, generally in the course of advertising campaigns by way of a reliable and consistent theme. Significantly, the younger generation has more…
Marketing Managerment Project Paper
The case cites an example of Kellogg’s in Asia-Pacific region especially in India. This case is a classic example of concerted marketing efforts going haywire to produce reverse results. When a multinational giant organization such as Kellogg’s launches into an unknown region and area it needs to do the homework and establishes itself. The case highlights on the turnaround strategies used by…
Dissertation Proposal for a comparative Study of consumer Behaviours between the USA and UK in purchasing Ethical products e.g F
It has become the trend in these two countries for consumers to buy products that are perceived to fulfil environmentally friendly, natural, organic, local, or humane requirements and enhance the corporate responsibility profile of the companies that are involved in the supply of such products. In the United Kingdom, most of the ethical products that have come to be sought out by most of the…
Kellogg's Nutri-Grain
To maintain the cash flow target, the company should maintain their minimum monthly closing balance. To maintain the brand position in the market, the company can increase their profitability by minimum 3% or the company may increase their shareholders returns by 15%. Moreover, increased use of social media and online platform can be extremely beneficial for the company to increase preference of…
analysing online consumer shopping motivations for luxury products
Internet provides several advantages to the customers, for instance, easy availability of information, facility of product and price evaluations and convenient assessment of offerings among others. The number of customers purchasing through online and the amount being paid have been on the rise. Each day more and more people take the leap to purchase online. Several organisations desire to…
analysing online consumer shopping motivations for luxury products (Methodology)
Research Methodology This part of the study discusses the methodology which has been adopted for addressing to the research topic (Perry, 1998). The research has been made related to the topic ‘whether online shopping motivates the customers towards purchasing luxury products’. This part of the study would be sub divided into various segments, each part displaying some specific portion of the…