Marketing Plan: Final Paper and Presentation

Marketing Plan: Final Paper and Presentation Essay example
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Marketing
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Marketing Plan: Final Paper and Presentation Name: Institution: Marketing Plan: Final Paper and Presentation Outline 1. Organizational overview……………………………………………………….6 a. Name of organization b. Mission statement - organization’s basic values and philosophy c…

Introduction

Weaknesses (internal) c. Opportunities (external) d. Threats (external) e. Trends (external) 4. Marketing research…………………………………………………………..7 a. Consumer analysis 1) Demographics 2) Psychographics 3) Behaviors (e.g. purchase behaviors) 4) Geographical considerations b. Industrial analysis, if applicable 1) Competitor Analysis 5. Segmentation……………………………………………………………….8 a. Criteria b. Target market(s) 6. Differentiation and positioning…………………………………………..…8 7. Stage of the product life cycle………………………………………..…….8 8. Marketing mix………………………………………..……………………..9 a. Product/service 1) Type - good, service, idea, etc. 2) Features - how will it be different from the competition? 3) Identification - brand name, label, and packaging 4) Production method/delivery of service b. Price 1) Pricing strategy a) Profit-oriented b) Sales-oriented c) Status quo c. Place 1) Channels of distribution - manufacturer, wholesaler, retailer 2) Product location availability 3) Physical distribution/location of facilities/modes of transportation 4) Cost a) Production b) Distribution c) Overhead d) Sales e) Marketing 5) Markup 6) Suggested selling price 7) Profit margin 8) Price and quality relationship - perceived value d. ...
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