Southwest Airline comprehensive external environment analysis - Research Paper Example

Only on StudentShare

Extract of sample
Southwest Airline comprehensive external environment analysis

Though the local political affairs are usually kept under control, there are numerous other issues that do not lie within the company’s hands. The perpetual rise in the fuel prices has always remained a major issue for Southwest. The unpredictable nature of the fuel prices is hugely attributed to several external factors which are usually not within the control of the company. The fuel prices are hugely driven by political agendas of the oil supplying nations and it may have varying results for the airline industry since oil is the major expenditure that an airline company has to endure in order to operate effectively and efficiently. Economic Factors The aviation industry within the United States of America has been a major contributor towards improving its country’s economy. According to a study issued by the International Air Transport Association (IATA) in May 2012, the airline industry has almost contributed $669.5 billion (4.9%) to the U.S. economy. Of this amount, almost 31% was contributed by airlines, airports and airline concerned services. The current era in which Southwest operates, fuel is presumably the main issue for not only Southwest airline but the entire aviation industry. ...Show more

Summary

Southwest Airlines – External Environment Analysis External Environment There are a number of factors which may affect Southwest Airlines in their external environment. The external environment comprises of three major segments: remote, industry and operational…
Author : twila64
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Southwest Airline comprehensive external environment analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

External and Internal Marketing Environment Analysis of Nokia
According to the report the company has however suffered a significant decline in its market share over the past few years and this is attributed to growing consumer interest in smartphones and other emerging mobile products manufactured by the other vendors in the market such as Apple. Nokia is the World’s chief mobile communication company.
9 pages (2250 words) Essay
Australian Airline (Qantas)
According to the paper the major problem of the report is that of competitive rivalry in the Southeast region where established full service players such as Singapore Airlines and Cathay Pacific continue to have loyal customers. Qantas should focus on new product development, look for newer destination with fewer carriers and attract new customer base. Qantas should use its brand equity and develop new customer base and introduce new destinations.
6 pages (1500 words) Essay
External Analysis of Blackberry
The company began marketing both the business professional and the general consumer. The market for the general strengthened with feature additions including inbuilt cameras, memory expansion options and Wi-Fi capabilities when the 8000 series came into the market.
3 pages (750 words) Essay
External Marketing Environment
The customers that are still targeted may develop diverse demands, tastes, earnings, way of life, and buying behavior. Though marketers can manage the promotional mix, external environment elements are beyond their control. The organization’s management must first understand the external environment in order to plan for the future.
5 pages (1250 words) Essay
The External Environment of Microsoft Inc. (Computer Operating System Industry)
The company operates its business activities in the global software industry and some of its primary products include a wide variety of software and hardware products and services like operating systems for PCs, phones, servers, different server applications, video games, Microsoft Office products, Microsoft PC hardware products, etc (“Company Profile for Microsoft Corp (MSFT)”).
7 pages (1750 words) Research Paper
External and Internal Environmental Analysis on Medtronic's
Medtronic is headquartered in Minneapolis and was founded in the year 1949. It is an international supplier of technological medical devices with total sales in 2011 totaling $5 billion (Medtronic, 2013).
5 pages (1250 words) Essay
Explain the relevance of marketing concept to the 21st century business of Boots
Marketing is the critical business function that helps to attract the customers. Organizations can choose five different competing concepts in order to operate business. These are product concept, production concept, marketing concept, holistic marketing concept and selling concept.
8 pages (2000 words) Essay
External Analysis on Noble Energy INC
The internal business environment is inner to the organization and remains within the control of the firm. However, the external business environment remains beyond the control of the organization. As a result of that it is important to analyze the external business environment and accordingly develop strategies to cope up with the external threats and capitalize on the opportunities of the market.
14 pages (3500 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT