StudentShare solutions
Triangle menu

How to Differentiate Customers - Essay Example

Nobody downloaded yet

Extract of sample
How to Differentiate Customers

Average Revenue: Businesses need to evaluate the average revenue earned over a period of time. From the accounts perspective, the management needs to check what is the current spending of the customer and what would be the projected revenue. Based on it the average revenue against a customer needs to be calculated. If average revenue is good or is very good then definitely the business should spend more time on the customer.Revenue Change Score: The annual changes in revenue are given the maximum weight where the management can analyze and comprehend the percentage change over the last fiscal years with the current year. The analysts need to study the increase / decrease in revenue to get the change graph. The analysts also need to forecast future revenue change based on current market scenario, customer relationship and other internal and external factors. Lewis (2005) stated that firms should identify their profitable customers and strategically plan their marketing based on customer asset value. He also specified that the forecasting of the future value of customers is of paramount importance. The management can decide which customers should be allocated more time due to current net worth and prediction of future net worth.Current Relationship: The current relationship with the customer plays an important role in identifying the various parameters related to current revenue and future revenue projections. Customer relationship remains at the core of the entire business where a transparent., flexible and service orientation relation helps in gaining customer satisfaction. Reliability and confidence build up are important in ensuring future revenue and growth of the company. Conflict management should reduce any communication errors and help the firm project its growth plan.
Technology Entanglement: Technology plays yet another important role in customer relationship management. Proper reporting, web conferencing and email management helps in communicating with the client. Log maintenance helps reduce communication issues. System integration helps the management in knowing what value additions are given to the customer and vice versa. This helps the organization to differentiate between the various customers and their net worth to the organization.
Share of client: The share of outsourced work needs to be evaluated for the customer. There are a lot of instances where outsourcing is required and the business should assess it.
Partnership: There needs to be a constant partnership with the customer with communication being a vital aspect of it. Constant ...Show more


This paper “How to Differentiate Customers” will be discussing extensively on the differentiation aspects and what would be the parameters from which the organization would have a better idea of the return on investment against each and every customer pockets they have…
How to Differentiate Customers
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"How to Differentiate Customers"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Winning customers for life with relationship marketing
It is said that 80% of your sales are generated by 20% of your customers. Finding and retaining good customers can help companies build a business that can succeed in the long run. The use of a relationship marketing plan can help companies identify customers that are valuable to the firm.
4 pages (1000 words) Essay
Differentiate human and non-human language and Differentiate how the design features are used in human and non-human language
Critical literature review “The difference between human and other animals communication” by Mano Singham is focused on consideration about the differences between human and non-human communication. The discussion is centered on the specific nature of human brains and its ability to produce or reiterate immense volumes of information in comparison with other non-human beings or machines.
5 pages (1250 words) Essay
This will make it possible to map and identify loyal customers, in addition to having a database that can be critical in decision making process when configuring services to customers. In the dry-cleaning business, a customer’s identity has to be uniform across all sections.
5 pages (1250 words) Essay
How to Interact with Customers
However, during the process of consumption or usage of the product or service, it is very likely that the customers might face some kinds of issues with the product or service. This makes them turn towards the company people and representatives who can help them in providing a commendable solution to their problems.
8 pages (2000 words) Essay
Target Customers and Marketing Strategy
Marketers should apply different strategies and techniques in order to reach target market and create effective marketing strategies. One approach, widely known by managers, is set out by Abraham H. Maslow in his book "Motivation and Personality". Maslow's theory of motivation claims that human motives develop in sequence according to five levels of needs.
8 pages (2000 words) Essay
Clued In: How to keep customers coming back again and again
(14)” Carbone bases his theories on the latest neuro-scientific studies to demonstrate how customers change physical and emotional feelings into powerful opinions of businesses. These opinions in turn form
4 pages (1000 words) Essay
Target customers and marketing strategy
One approach, widely known by managers, is set out by Abraham H. Maslow in his book “Motivation and Personality”. Maslows theory of
8 pages (2000 words) Essay
Markets and customers
(2009) pg 36. Whenever we study marketing, the first thing that comes to the discussion is the four P’s of marketing which include product, price, place and promotion. This report will first discuss the meaning and
6 pages (1500 words) Essay
ny at different levels depending on activity, geographical location, and persistence, volume of goods purchased, among other different criteria that may be used to group, rank, and classify customers. This would make it easy for a business to identify their potential customers
4 pages (1000 words) Essay
Serving Customers in Global Markets
The company sold 33.8 million iPhones for September quarter in 2013 as compared to 26.9 million in the same quarter previous year. Apple also sold 14.1 million iPads during the quarter while it achieved a sales figure of 4.6 million Macs in the
6 pages (1500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic How to Differentiate Customers for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us