Marketing McDonald's in India

Marketing McDonald
Masters
Essay
Marketing
Pages 20 (5020 words)
Download 0
Marketing McDonald's in India Contents Contents 2 SWOT Analysis 6 Introduction 6 The SWOT Analysis 6 Strengths: 6 Weakness 7 Opportunities 7 Threats 8 Conclusion 8 PEST Analysis 8 Introduction 8 The Pest Analysis 9 Political 9 Economical 9 Social 10 Technological 10 Conclusion 10 Porter's 5 Forces analysis 11 Introduction 11 Porter’s Five Forces 11 Consumer’s Bargaining Power 11 Supplier’s Bargaining Power 12 Existence of Substitute Products 13 Threat of New Entrants 14 Threat of Rivalries 14 Conclusion 15 BCG Matrix analysis 15 Introduction 15 BCG Matrix Analysis 16 Conclusion 17 7 P’s Marketing Mix Analysis 18 Introduction 18 The 7P’s of McDonald’s 18 Product 18 Place 19 Promoti…

Introduction

Ltd. Ever since its launch; there has been significant amount of internal and external threats that have been faced by the brand on a regular basis. The SWOT Analysis Strengths: The brand McDonalds presents the American culture in the customized Indian menus, which is a huge take home for Indian consumers. The big and established brand name of McDonald’s has become a part of the lifestyle of today’s India, and youngsters in the age group of 18 -25 finds it as an enriching and satisfying experience while satisfying their taste buds. ...
Download paper
Not exactly what you need?

Related papers

International marketing - the case of Mcdonald's
Differences in culture, behaviour and customer needs across nations have posed new challenges while also providing new opportunities in international marketing. These have altered the segmenting, targeting of the market and product positioning. Thus international marketing strategy is a comprehensive effort which entails deployment of the marketing mix to create a sustainable advantage in the…
Marketing Plan McDonald's North America
The mascot of the store Ronald McDonalds is a global icon. He has been instrumental in the firm’s ability to achieve the highest market share among kids in the industry. The organization has a huge customer base that allowed the store to serve 64 million customers on a daily basis (Aboutmcdonalds, 2011). The financial performance of the company in 2010 was outstanding. The net income and net…
McDonald's Corporation Marketing Research Paper
McDonalds was established in the year 1955 by Ray Croc in USA as a retailer of snack foods like burgers. The company since then has grown by leaps and bounds with the company presently having its dedicated presence in about 118 diverse nations across the globe and an attractive product offering that includes famous products like Big Mac, Mc Nuggets, Quarter Pounders etc. McDonalds has about 33000…
McDonald's North America Marketing Plan
The company currently has a global presence in 118 countries. Mission McDonald’s mission statement is to be their customer’s favorite place to eat (Aboutmcdonalds, 2011). The mission of the company is achieved by offering a wide variety of products at low prices that provide value to the customers. The firm is also able to achieve its mission by offering its customers a McDonald’s location…
McDonald's Corporation
The four P’s; product, place, pricing and promotion of the marketing mix have been very effectively integrated to develop a comprehensive, innovative and competitive marketing strategy which tends to be the backbone of the company’s accomplishments over the years. Thus, the marketing model of McDonalds is certainly a striking one which can be followed effectively by other companies existing in…
Marketing - McDonald's Restaurant
McDonald’s has sustained a widespread advertising operation for years. In totaling to the routine media TV, radio, as well as newspaper, the corporation makes considerable utilization of billboards, along with signage, sponsors sport events arraying from Little confederacy to the Olympic sports competitions. The company also puts together coolers of orange munchies with its logo obtainable for…
McDonald's
They have done an appropriate marketing mix strategy over the product, price, place and promotion in order to satisfaction of customers. The promotional activities may have attracted but delivering according to the advertisings is the most critical part of a company. McDonald’s has created a strong brand value by keeping their brand promises. The quick service, get-up of outlets, product quality…