Ltd. Ever since its launch; there has been significant amount of internal and external threats that have been faced by the brand on a regular basis. The SWOT Analysis Strengths: The brand McDonalds presents the American culture in the customized Indian menus, which is a huge take home for Indian consumers. The big and established brand name of McDonald’s has become a part of the lifestyle of today’s India, and youngsters in the age group of 18 -25 finds it as an enriching and satisfying experience while satisfying their taste buds. Low priced meals for the lunch and dinner time have helped the brand to attract young consumers in the McDonalds outlets, who try to cover up their eating habits with their limited pocket money based finances (ICMR n.d., p.7-8).. The menu is highly customized in nature in order to cater to the taste and preferences of Indian consumers (ICMR n.d., p.6-7). Highly segmented division of food menus for catering to both vegetarian and non vegetarian consumers (ICMR n.d., p.7). Provides value for money products for single items and bundled product offerings for multiple items, thereby giving the customers a very effective pricing advantage that fits into their consumption styles and patterns (ICMR n.d., p.7). Weakness With the rise in fuel costs, offering flat prices for home delivery just at the rate of Rs.10 may actually reduce the profit margin for the brand in the long run. Due to tremendous popularity of the brand, there has been a significant amount of opportunity cost involved with the failure to entertain customers. Failure to entertain customers due to non availability of space in the outlets may lead customers to switch to other brands like KFC, Dominos etc. Opportunities From the time period of 1995, when McDonalds fast entered into Indian market through joint venture collaboration, an average person used to eat out only 3-4 times a month. But there has been a significant change in the consumer behaviour as of recent times. As of today, more and more individuals prefer to eat out on a more regular basis with average spending ranging from Rs 100 – 150 (ICMR n.d., p.15). The rise of nuclear families in India has also popularized the concept of eating out and also increasing the number of footfalls at the quick service outlets like McDonalds (ICMR n.d., p.14). Threats In order to keep up with competitors of global repute like KFC, Taco Bell, Domino’s and Pizza Hut who aiming to gain an increase in market share in India by opening new outlets all over India at a very aggressive pace, it is increasingly necessary for McDonalds to get into a hyper expansion mode and fund the expansion into small town areas and regional locations by venturing into Tier II and Tier III cities (ICMR n.d., p.14-15). For developing and sustaining with the expansion process, it is
Marketing McDonald's in India Contents Contents 2 SWOT Analysis 6 Introduction 6 The SWOT Analysis 6 Strengths: 6 Weakness 7 Opportunities 7 Threats 8 Conclusion 8 PEST Analysis 8 Introduction 8 The Pest Analysis 9 Political 9 Economical 9 Social 10 Technological 10 Conclusion 10 Porter's 5 Forces analysis 11 Introduction 11 Porter’s Five Forces 11 Consumer’s Bargaining Power 11 Supplier’s Bargaining Power 12 Existence of Substitute Products 13 Threat of New Entrants 14 Threat of Rivalries 14 Conclusion 15 BCG Matrix analysis 15 Introduction 15 BCG Matrix Analysis 16 Conclusion 17 7 P’s Marketing Mix Analysis 18 Introduction 18 The 7P’s of McDonald’s 18 Product 18 Place 19 Promoti…
COO Effect 9 References 12 1. Introduction Internationalization and globalization have changed the business environment thereby compelling companies to evaluate their strategies. Companies that operate in international business environment are likely to achieve success if they are able to combine standardization with adaptation.
The service sector involves interaction between service providers and service consumers. Service is characterized by certain elements. One of these elements is intangibility and insubstantiality of the service. This implies that one cannot use their senses to touch, smell, see or hear the service.
Using one example, demonstrate how your brand attempts to create and/or maintain relationships with its customers. The interaction between a firm and consumers of its products traditionally centers on the product designed to meet the needs of the consumer and fulfill the objectives of the firm.
According to the paper the company also puts together coolers of orange munchies with its logo obtainable for local proceedings of all types. This paper will present a rhetoric analysis of McDonald’s Restaurant and various conclusions with reference to the manner in which that rhetoric is truthful.
According to their Annual Report (2011), the company generates around 33 billion total assets (in terms of system wide sales) across all its franchising stores in the world. According to Brandz Top 100 Brand Ranking and Newsweek magazine, McDonalds indeed was the eight most famous and illustrious brand in the world with a brand value of $81,016 million.
Young people’s Attitude to Health Table of Contents Table of Contents 2 Chapter 1: Research Background 4 Chapter 2: Research Question and Research objectives 5 Chapter 3: Literature Review 6 Health Issues regarding Fast Food Consumption of Young People and Intervention of Hedonic Pleasures 6 Chapter 4: Research Methodology 8 Chapter 5: Result 9 Chapter 7: Conclusion 13 14 Chapter 8: Time Scale for the Research 14 Appendices 16 Appendix 1: Questionnaire 16 Hypothesis: Young people who eat McDonald's more than once a week do not care about their health Abstract In this paper, the researcher has conducted research on health issues regarding fast food consumption among young people who eat McDo
The first aim of this study is to understand the current structure and strategies adopted by McDonalds, to analyze the effectiveness of their marketing operations and find what is lacking and its drawbacks. Having done that the objective of this paper is to suggest to the McDonald's management, a number alternative strategies to improve their market share and develop the business further in the short, medium and long-term future.
This paper outlines the various factors an international market needs to focus while preparing marketing strategies for India.
India is a country in which 28 states and six union territories were there. Most of the states have their own culture
Floor running managers are subsequently followed by staff training crew. Crew members follow staff training crew. McDonalds’ is having a division organization structure at restaurant level. This structure consists of different teams
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