Contents Contents 3 1. Introduction 4 1. Introduction Coca Cola boosts of having the highest brand equity in the world. According to surveys, one of the most recognized words in the world is “Coca Cola”. The product Coca Cola continues to dominate the carbonated drinks market despite sturdy headwinds and is well ahead of its competitor Pepsi. Considering a slow but steady move towards non-carbonated healthy drinks, the product has faced mounting pressure to boost and enhance its promotional activity across the globe in order to maintain market share which has seen a decline from 2005-2010 (Euromonitor International, 2011). This report shall investigate and describe the promotional mix and strategies that have enabled the Coca Cola brand to uplift and maintain the leadership of its carbonated Coke beverage across the globe. 2. Promotional mix From partnerships with renowned international brands to using celebrities in advertisements to keep the youth hooked, Coke has effectively been promoted through all promotional media. In 2006, for instance, Coca Cola distributed approximately 70 million codes of songs inside Coke’s packs which were redeemable at Apple’s i-tunes store (Telecomworldwire, 2006). ...Show more
Coke Promotion- Report Customer inserts his/her name Institution’s name Department’s name Date Abstract With growing awareness of the benefits of non-carbonated, healthy beverages, the carbonated market sector has been gradually declining in various parts of the world…
The beverage was initially offered in Atlanta in Jacob’s Pharmacy just for five mere cents a glass to provide a soda feature beverage. The specific “Coca-Cola” brand was initially proposed simply by Pemberton’s companion and bookkeeper, Frank M. Robinson.
Coke has been easily termed as junk food that contains empty calories which contribute towards the number of obese in the world. With the consumer concern growing, governments may be forced to take action against Coke and other junk foods.
The other word is the world’s most popular sizzling soft drink – Coke. This popularity of this drink makes it not unlike the other word “O.K.” insofar as it does, for many people, makes everything right with the world. From its invention in 1886, the brand is still going strong, and is such a success that efforts in the past decade to revise the original formula has met with stiff resistance.
Later, the businessman Asa Griggs Candler purchased Coca Cola. Candler’s expertise in marketing played a central role in placing the Coke brand on the top of the world’s soft drink industry throughout the 20th century. Under the Coke brand name, the company introduced numerous other cola drinks such as Coca Cola Vanilla and Coca Cola Cherry.
This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water.
This report provides information about the factors that erode the profitability of the Coca-Cola Company, her economic power to charge higher prices and the strategies the company has employed to remain competitive in the ever changing global economy. The information is for the management of the coca-cola company to help them in proper and logical decision making.
“Culture refers to the shared assumptions, beliefs, values and norms, actions as well as artifacts and language patterns.” It is knowledge that is acquired through time by company workers that in turn form the modus operandi or way
The markets attending the 2012 London Olympics will be domestic citizens and international citizens of varying demographics and lifestyles. This concept of creating global harmony through Coca-Cola products will be a proper fit for a theme involving ecology and green business as well as diversity found prevalent at the Games.
It is the world’s leading soft drinks manufacturing company which operates its business in more than 200 countries of the world. For more than a century the company continues through depression, prosperity,
In the world of business, there are very few images that are as well recognized as the Coca-Cola brand. It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power.
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