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Advertising and promotion management - Essay Example

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Longitudinal analyses in advertisement and promotion have noticed a significant shift from traditional models of advertisements and promotion to current trends that offer the advantages of lesser costs, a quicker reach to the targeted client…

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Advertising and promotion management

es. The three conditions define the kind of relationship between the buyer and seller of the product and service. Part I: Current Trends Current trends in advertisement and promotion emerged because of the internet revolution. Some of the advantages that followed the development of the internet include email addressed, internet shopping sites, advertisement blogs, the social networking sites, and many other forms of communication that have increased the levels of efficiency in communication between people.Social networking sites such as the Facebook and Twitter have provides vantage opportunities for advertisers and marketers since they are able to reach large pools of clients and potential clients with relative ease and at minimal costs. Special website pages have been created by advertising firms for the purpose of enhancing the processes of advertisement and promotion. Internet advertisement is valuable because it allows for feedback between the advertisers and the targeted clientele. ...
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