Advertising plan for Vodafone

Advertising plan for Vodafone          Assignment example
Undergraduate
Assignment
Marketing
Pages 10 (2510 words)
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Vodafone Group is one of the largest mobile companies in the world. Vodafone was started in the year 1985 and within 28 years they became one of the global leaders in the business. They have more than 400 million customers around the world. …

Introduction

In the current world, it’s not only about sending text messages and vocal communication; there is also the need to send photos, videos etc. Vodafone provides all these options. Because of all these facilities more customers are attracted to Vodafone. Their Broadband services are also used by most of the customers. Apart from the products and services they offer, they have started a Vodafone Group Foundation. The fund of this foundation is collected from the Vodafone Group annually. The Foundation has been started in more than 25 countries and they are involved in many community involvement and social activities.  Vodafone was awarded the UK's first mobile license in the year 1982. They started the first international mobile roaming service in the year 1991.In 2002 they started providing the facility to access internet in mobile. Apart from all these, recently they started the Vodafone money transfer service through mobile. Through this the customers can send and receive money through safest and easiest way. Vodafone have around 45% stake on Verizon Wireless services. They acquired a company named Telsim from Turkey in the year 2006 with an investment of around 2.5 billion Euros. ...
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