StudentShare solutions
Triangle menu

Advertising plan for Vodafone - Assignment Example

Not dowloaded yet

Extract of sample
Advertising plan for Vodafone

In the current world, it’s not only about sending text messages and vocal communication; there is also the need to send photos, videos etc. Vodafone provides all these options. Because of all these facilities more customers are attracted to Vodafone. Their Broadband services are also used by most of the customers. Apart from the products and services they offer, they have started a Vodafone Group Foundation. The fund of this foundation is collected from the Vodafone Group annually. The Foundation has been started in more than 25 countries and they are involved in many community involvement and social activities.  Vodafone was awarded the UK's first mobile license in the year 1982. They started the first international mobile roaming service in the year 1991.In 2002 they started providing the facility to access internet in mobile. Apart from all these, recently they started the Vodafone money transfer service through mobile. Through this the customers can send and receive money through safest and easiest way. Vodafone have around 45% stake on Verizon Wireless services. They acquired a company named Telsim from Turkey in the year 2006 with an investment of around 2.5 billion Euros. In 2007 they acquired a company Vodafone Essar and entered into the Indian Mobile Market with an investment of around 5 billion Euros. The Vodafone Group is listed in the Stock Exchanges of London and NASDAQ and the headquarters of Vodafone is in London. Vodafone is mainly based on Middle East, Europe, Africa, United States and Asia Pacific. They have expanded their network in other countries also. Partner Market Agreements were made between Vodafone and their partners. With their co-operation, they entered into the marketing of global products and services with different levels of brand. By this strategy Vodafone enters into different countries and expanded their network and made their partners and customers getting more values and services. Also for the Vodafone customers who are travelling to other countries, they no need to invest again in that country because of this facility and they can make use of their partner network. The main products of Vodafone are Vodafone live, Vodafone Connect to Friends, Vodafone Euro-traveller, Vodafone Mobile Connect USB Modem, Vodafone 710, Vodafone Freedom Packs, Vodafone at Home and Vodafone Money Transfer. In 2009 Vodafone launched a new business unit for health named as mHealth.  In 2010, they launched another product named Vodafone 150. It is labelled as the world's cheapest mobile phone. Some of the main markets of Vodafone are Germany, Spain, UK, Netherlands, Turkey, Portugal, Greece, Romania, Hungary, Ireland, New Zealand etc. In these countries Vodafone have 100% ownership. In South Africa 94% of the stake is owned by Vodacom Group and from these 94%, 65% is owned by Vodafone Group. In Italy 76% of stake is owned by Vodafone. In India 65% of stake is owned by Vodafone. Vodafone also invested in a company named Safari com it is a market leader in Kenya and it has an ownership of 40%. They have around 25 million subscribers. They have an indirect investment of 4% in Bharti Airtel. Product & Service A wide range of services are offered by Vodafone. A few of them are 1) Voice 2) Messaging 3) Data and fixed line solutions and devices to assist customers in meeting their overall communication ...Show more

Summary

Vodafone Group is one of the largest mobile companies in the world. Vodafone was started in the year 1985 and within 28 years they became one of the global leaders in the business. They have more than 400 million customers around the world. …
Author : werner85
Advertising plan for Vodafone essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Advertising plan for Vodafone"
with a personal 20% discount.
Grab the best paper

Related Essays

Business Analysis Plan (BAP)
The paper would consider different factors that are relevant to the business of the company. Such factors may be external to the company, i.e. present in the environment in which the company operates or the factors may be present within the entity. The analysis would also include the analysis of the operating strategies of the company, factors that affect the strategy of the company and the factors that are indicative of the effectiveness of the strategy of the company.
15 pages (3750 words) Assignment
Nokia Company Product Marketing Plan
The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.
24 pages (6000 words) Assignment
Marketing Module Assignment
of New Entrants 26 Bargaining Power of Suppliers 27 Conclusion 27 References 28 Part 1 Introduction This report describes the external operating environment of business and the effect it has on the performance of any organisation. To understand the dynamic business environment, the company must know the competitors, the customers and the markets where it intends to operate its business.
15 pages (3750 words) Assignment
Vodafone Entry into Indian Market
With about 18.4 million customers, the company is one of the most reputed telecom companies in India. (Business News Online, 2007) The control of a local company by a foreign one entails with it cultural issues that Hofstede classified into five dimensions.
7 pages (1750 words) Assignment
Marketing Module Assignment
The organisation selected for this report is Vodafone, a UK based Telecommunications Company that is one of the top players in the global telecommunications market. This report details the macro environment factors, analysis of competitors, customers, markets and type
15 pages (3750 words) Assignment
Advertising
Retrieved from http://www.moreaboutadvertising.com/2011/06/unilever-chief-polmans-ambitious-growth-target-means-ad-bonanza-for-agencies/. Last accessed 21st May 2012. 11 The seeds of origin for Unilever were sown
8 pages (2000 words) Assignment
Help writing executive summary of advertising plan
e company that is geared towards expansion of its market share, Starbucks strengths include prestige image, high revenue, strong ethical values and innovation. The company has the opportunity to attract consumers enjoying holidays and to create strong loyalty among its
2 pages (500 words) Assignment
Advertising and Marketing Communications Final Campaign Plan
The brand’s achievement in the field of fashion has been acknowledged in a number of occasions. The brand’s partnership with Adidas which was first introduced in the year
8 pages (2000 words) Assignment
Dividends Policy of Vodafone
Secondly, dividends must be in form of real asset meaning dividend are most of the time paid in cash. Thirdly, shareholders receive the corporation dividends proportional to what they own in the corporation, thus
2 pages (500 words) Assignment
Marketing Communications
However modern marketing theories focus on integrated marketing communication. In the integrated marketing communication all the aspects of marketing communication are designed with a single focus and
12 pages (3000 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation