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Essay example - strategic leadership2

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Masters
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Marketing
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  Strategic Leadership 2 Name: Institution:       Strategic Leadership 2 Outside-in thinking refers to a management approach and philosophy that puts the interest of the client before the capabilities of the organization. Organizations that utilize the outside-in thinking method concentrate on satisfying their clients by consistently and efficiently providing a mixture of outstanding services experience and successful results for clients (Adair 2003, p…

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31). In addition, choices are made on the basis of internal instincts and knowledge. Nonetheless, this thinking may make an organization to lose contact with clients (Lewis & Pendrill 2000, p. 17). This paper will assess whether or not Wal-Mart has utilized outside-in thinking or inside-out thinking in its various activities. Wal-Mart follows both outside-in thinking and inside-out thinking in its numerous organizational activities. Sam Walton, Wal-Mart’s founder, had employed homespun business knowledge and folksy charm with progressive supply-chain and information technology management to establish the globe’s most sufficient retail company (Walton 2009, p. 553). The company utilized Outside-in thinking under the leadership of one of the chief executive officer, Lee Scott, by embracing environmental and social responsibility. ...
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