StudentShare solutions
Triangle menu

Critical Review of Contemporary NPD Issues - Essay Example

Nobody downloaded yet

Extract of sample
Critical Review of Contemporary NPD Issues

Both the research findings acknowledge that the scale of a company’s operations is irrelevant to the chances of favorable outcomes related to the application of innovation, as Laforet (2011) suggests that the innovative capabilities of small and medium enterprises are comparable to that of large organizations. Another finding asserts that ideation has paradoxical managerial impacts by presenting both negative and positive consequences of the said process in organizations. The scale of the company however, does impact the choices it makes related to innovation, for example, why would a business wish to expand its ideation and innovation capabilities in the first place? Certainly as represented by the findings of the articles which are assessed, it can be noted that large organizations in comparison with small and medium enterprises realize the need to create a strategic fit between their resource capacities and assets as a comprehension of their ideation capabilities is directly related to the distribution of resources which ultimately allows the formulation of an idea into an innovation. On the other hand, the objectives of a small or medium sized business in engaging in new product development maybe entirely associated with its objective of seeking success or to achieve short-term gain. Hence, the purpose of this paper is to critically analyze the competing ideologies of how New Product Development and Innovation should take place and how it actually takes place, which is either by entirely basing the framework of innovation at an organization upon the components of the ideation process or by engaging in an innovative practice by implementing system wide innovation procedures. Furthermore, the paper will also discuss the managerial implications of the articles’ findings by determining the variables and factors that are dependent upon the success of measures such as NPD, process improvement and ideation potential. Factors affecting innovation: According to Bjork et al. (2010) the foundation of innovation is idea generation or ideation which is dependent upon the level of creativity and inventiveness of the employees and groups within an organization. Once this principle is recognized by the management, it should try to develop channels through which employees can successfully voice their ideas, such channels can range from technology centered pathways or the utilization of teams that should range across functional departments of an organization. Cooper (2008) favors computer-based ideation techniques such as webpages which can allow external parties to supply ideas related to new products, such facilities are readily used by organizations such as Procter and Gamble which are at the forefront of an ideation revolution. Procter and Gamble’s Connect and Develop ideation model is an example of an open system that invites and welcomes idea stimulation from a range of contributors. Laforet (2011) presents a more traditional and conventional view of the factors that may influence innovation, this ...Show more


Critical Review of Contemporary NPD Issues Introduction: The articles authored by Bjork, Boccardelli and Magnusson (2010) and Laforet (2011) provide comparable and contrasting views on one of the primary aspects concerning the businesses and organizations of today, which encompasses key concepts such as New-Product Development (NPD), Ideation and Innovation, all of which are integral ingredients in the development of a dynamic outlook towards a business’s competitive advantage…
Author : marvinlayne
Critical Review of Contemporary NPD Issues essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Critical Review of Contemporary NPD Issues"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Contemporary corporate governance issues
The rise and development of corporate governance has brought into perspective the role, position, and importance of different stakeholders of a company. In most cases, the function, capability, and continuity of a company are attached to the behavior and relationships of different stakeholders
11 pages (2750 words) Essay
Critical Design Issues in the Contemporary World
A host of factors affect design and designers today but some factors tend to play a major role. (Dorst and Cross, Creativity in the design process: Co-evolution of problem-solution 2001) The largest and most dominant influence stems from the cultivated desire of commercial need.
4 pages (1000 words) Essay
Contemporary issues review
Even though intellectual capital may be similar to tangible assets in its potential to generate future cash flow, it is different radically from tangible capital in various respects: intellectual assets are not rival assets. Intellectual assets can be multiplexed unlike tangible assets that can only do one thing at a time; relational capital and human capital cannot be owned and are shared with suppliers, customers and employees.
3 pages (750 words) Essay
Critical review
This article got published in 2003 by Wiley Periodicals, Inc. The purpose of this study was to evaluate how the newly appointed teachers dealt with the issues of equity and diversity in teaching contemporary science and implementing equitable practices in
3 pages (750 words) Essay
Contemporary Issues In Nursing
executives has increased tremendously in the past and there has also been a significant decline in the programs in the field of nurse administrations. There has been a sudden shortage for nursing faculty in the recent past owing to the change in careers and retirement. Research
7 pages (1750 words) Essay
Critical Review of Contemporary NPD Issues
The authors of the two articles have different ideas and opinions on the topic. The first embark on a fact finding mission through case studies to discover and outline the lessons individuals
7 pages (1750 words) Essay
Contemporary Issues
This is because the contemporary issues facing this field of work need addressing, and it is only the engineers who can do it. People need protection against some of the structures created
3 pages (750 words) Essay
Critical Issues
The sorting out process is however not an easy affair and may take longer than expected. Once the sorting out procedure is carried out and determination of the two issues under debate is done, legislation has to be drawn stipulating the amount of money or the extent
2 pages (500 words) Essay
Contemporary Issues: Knowledge Management
As the report declares knowledge management is an important strategic asset in the current corporate world in which all types of organizations are finding it necessary to invest in sufficient KM strategies to manage knowledge and information in a way such that the maximum benefits of the available knowledge can be extracted. 
9 pages (2000 words) Essay
Contemporary issues in management
According to research, sharing knowledge, information and experience by means of narratives result in development of trust, transfer of tactical knowledge, cultivation of cultural norms, generation of emotional connections and facilitation of learning and unlearning (Patient,
10 pages (2500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us