Critical Review of Contemporary NPD Issues.

Critical Review of Contemporary NPD Issues. Essay example
Masters
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Marketing
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Critical Review of Contemporary NPD Issues Introduction: The articles authored by Bjork, Boccardelli and Magnusson (2010) and Laforet (2011) provide comparable and contrasting views on one of the primary aspects concerning the businesses and organizations of today, which encompasses key concepts such as New-Product Development (NPD), Ideation and Innovation, all of which are integral ingredients in the development of a dynamic outlook towards a business’s competitive advantage…

Introduction

Both the research findings acknowledge that the scale of a company’s operations is irrelevant to the chances of favorable outcomes related to the application of innovation, as Laforet (2011) suggests that the innovative capabilities of small and medium enterprises are comparable to that of large organizations. Another finding asserts that ideation has paradoxical managerial impacts by presenting both negative and positive consequences of the said process in organizations. ...
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