Critical Review of Contemporary NPD Issues - Essay Example

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Critical Review of Contemporary NPD Issues Introduction: The articles authored by Bjork, Boccardelli and Magnusson (2010) and Laforet (2011) provide comparable and contrasting views on one of the primary aspects concerning the businesses and organizations of today, which encompasses key concepts such as New-Product Development (NPD), Ideation and Innovation, all of which are integral ingredients in the development of a dynamic outlook towards a business’s competitive advantage…
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Critical Review of Contemporary NPD Issues essay example
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