Emax electronics uae - Essay Example

The product spectrum comprises of photography, IT, audio, mobiles, video, accessories, wellness and fitness, gaming, do-it-yourself, gifting, motor vehicle electronics and navigation, personal care, watches, musical instruments, home solutions, portable and MP3 players, telecom, kitchenware, videos and music, security solutions, home appliances, among many more (Holand and Beall 2012, p.30). This, together with competitive value and unparalleled service, makes Emax one area for every electronics needs.

A widely used and comprehensible tool that helps a person to scrutinize the political, economic, socio-cultural, and technological shifts in a business environment is known as PEST Analysis. It aids in comprehending the powers of transformation that a certain business may be exposed to, and thereafter take full advantage of the chances that these transformations present. Emax electronics uses PEST Analysis to adapt and understand its future business environment (Grasser and Meller 2009, p.7).

Transformations in an environment for business can lead to significant opportunities for any organization and at the same time can cause significant threats. For instance, opportunities can emerge from latest technologies that aid in reaching fresh clients, from fresh financing streams that enable an individual to invest in superior equipment, as well as from changed policies of the government that result in new markets. On the other hand, threats can comprise of deregulation which exposes an individual to a shrinking market; intensified competition; or increases in rates of interest which can create concerns if a business is burdened by heavy debt (Grasser and Meller 2009, p.8). Emax electronics has been supported by PEST Analysis to spot its business opportunities as well as being offered advanced warning of substantial threats.

Emax’s direction of change within its business environment has been revealed by PEST Analysis. Consequently, it has been able to shape its electronic business so that it operates hand in hand with change, but not against it. Through the use of PEST Analysis Emax electronics has avoided commencing projects, which have a high likelihood of failing for reasons beyond its control. It has succeeded breaking free of some unconscious assumptions when it gets into a new country, market, or region because, through PEST Analysis, it can develop an objective analysis of this fresh environment (Holand and Beall 2012, p.31). The major competitors of E max electronic are other emerging electronic suppliers such as Jumbo Electronics Dubai UAE, Sharaf dj, Emirates Electronics Industries, Abu Dhabi United Electronics, and Carefour.

The main advantage that these competitors have over Emax electronics is the fact that they specialize in just a few electronic products. (Ward and Daniel 2012, p.16) With this specialization, their products tend to be deemed perfect by many customers. E max supplying a wide range of products is a setback for them as well as an opportunity of capturing all customers under one roof. It is natural not to be perfect hence even customers will bring out this judgment while purchasing these products (Holand and Beall 2012, p.32). Emax electronics, being a supplier of a wide range of products, might at some point ignore other products and concentrate much on others.

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