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Name: Tutor: Course: Date: University: Emax Electronics UAE Emax electronics is the biggest retailer of electronics in the whole of Middle East. It is also part of the Landmark Group. Emax offers the widest variety of electronics, related services and accessories.
The product spectrum comprises of photography, IT, audio, mobiles, video, accessories, wellness and fitness, gaming, do-it-yourself, gifting, motor vehicle electronics and navigation, personal care, watches, musical instruments, home solutions, portable and MP3 players, telecom, kitchenware, videos and music, security solutions, home appliances, among many more (Holand and Beall 2012, p.30). This, together with competitive value and unparalleled service, makes Emax one area for every electronics needs. A widely used and comprehensible tool that helps a person to scrutinize the political, economic, socio-cultural, and technological shifts in a business environment is known as PEST Analysis. It aids in comprehending the powers of transformation that a certain business may be exposed to, and thereafter take full advantage of the chances that these transformations present. Emax electronics uses PEST Analysis to adapt and understand its future business environment (Grasser and Meller 2009, p.7). Transformations in an environment for business can lead to significant opportunities for any organization and at the same time can cause significant threats. ...