Marketing project "MANGO"

Marketing project "MANGO" Assignment example
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The Brand Research about MANGO Name: Course: Course code: Tutor: Date: Mango clothes Mango is a renowned international company that is in charge of designing, manufacturing and marketing of accessories and clothes for women and mostly has it bigger share of market in UAE.


Mango has different product lines which include: clothes (dresses, coats, tops, skirts, shorts etc), bags (totes, shoppers, clutches etc), shoes (sandals, booties, flats etc) and accessories (belts, wallets, sunglasses, umbrellas etc). The marketing environment for MANGO products Dubai provides several advantages for the incoming businesses because it has a well developed economy. The infrastructure developed in Dubai provides services that international standards hence aid in the provision of efficient and quality services. Some of the services that are provided in the business environment in UAE include: well developed infrastructure, constant supply of power, first class hospitals, schools, hospitals and shops. Furthermore, the business environment provides classy service and financial sector and also provides a cosmopolitan lifestyle. The costs of setting up new companies in UAE are fairly lower than other countries (Burrow, 2011). This is because several governments do not charge corporate taxes, trade barriers, income tax and competitive labor costs. New companies investing in the UAE markets are given 4% exemptions on import duties and are provided with competitive real estate costs. ...
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