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Marketing project MANGO - Assignment Example


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Marketing project MANGO

Mango has different product lines which include: clothes (dresses, coats, tops, skirts, shorts etc), bags (totes, shoppers, clutches etc), shoes (sandals, booties, flats etc) and accessories (belts, wallets, sunglasses, umbrellas etc). The marketing environment for MANGO products Dubai provides several advantages for the incoming businesses because it has a well developed economy. The infrastructure developed in Dubai provides services that international standards hence aid in the provision of efficient and quality services. Some of the services that are provided in the business environment in UAE include: well developed infrastructure, constant supply of power, first class hospitals, schools, hospitals and shops. Furthermore, the business environment provides classy service and financial sector and also provides a cosmopolitan lifestyle. The costs of setting up new companies in UAE are fairly lower than other countries (Burrow, 2011). This is because several governments do not charge corporate taxes, trade barriers, income tax and competitive labor costs. New companies investing in the UAE markets are given 4% exemptions on import duties and are provided with competitive real estate costs. When it comes to state of doing business, UAE present several options for doing business, including: Direct trade-direct selling to distributors and dealers who are well established in marketing the products Limited liability company-foreign investors are limited to 49% where there is a license from

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economic and requirement for the development is needed. Micro-economic factors affecting the business Supply of labor Supply of labor in UAE has enhanced the performance of several businesses in the region. Most of the workforce in the UAE market is foreign workforce. The e of the unemployment rate is below 3% thus any company that has the intention of investing in the region has to rely on the foreigners. Inflation rate UAE has been undergoing crawling rate of inflation of about 6.2% since 2005. Sectors like housing has been more affected therefore the relevant authorities have to take corrective measures otherwise the serious economic consequences may follow. GDP There has been a steady economic growth of UAE for the last few years. Even as there has been a reduction of oil share, non-oil GDP has been the main driver of the economy amounting to over 70%. Non oil sectors include; real estate, transport, finance and communication and storage. Growth of non-oil sectors is responsible for the growth of business opportunities in UAE (Mercer, 2009). Microeconomic factors Some of the microeconomic factors affecting the business in UAE include: The supply and demand-The principle of microeconomics state that if all factors are held constant, price increase of a product leads to reduction in demand. On the other hand, decrease in price increases the demand of a given product. Opportunity cost-this indicates what the consumer has to give up in order satisfying another need. Change in price either upwards or downwards has an effect on the opportunity cost of consumers. Marketing segmentation Segmenting a market help the business to discover distinctive populace of subsets which can be a target for the delivery of the company’s product and also assist in developing marketing strategies. Marketing segmentation for MANGOS is mostly defined by the characteristics of the population and their geographic location. The purpose of segmenting the market


The Brand Research about MANGO Name: Course: Course code: Tutor: Date: Mango clothes Mango is a renowned international company that is in charge of designing, manufacturing and marketing of accessories and clothes for women and mostly has it bigger share of market in UAE…
Author : turnerschoen
Marketing project MANGO
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