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kitkat-nestle - Research Paper Example
Author : hartmanndesiree
Pages 8 (2008 words)
Marketing Kitkat-nestle Table of Contents Current market situation 4 Branding 4 Introduction of Kit Kat 4 Introduction Of Nestle in UAE 4 Business 4 Organizations that market the brand 5 Business activities of market 5 SWOT analysis of Kit Kat 5 Structure and size 7 Marketing environment of Kit Kat 7 Micro environmental factors 7 Macro environmental factors 8 Market description 9 Market for brand’s product line in UAE 9 Competitors 9 Challenges 9 Future 10 Segmentation 10 Targeting 11 Marketing opportunities 11 11 Bibliography 12 Current market situation Branding Introduction of Kit Kat Kit Kat is a confection of wafer biscuit bar which is covered with chocolate and was created in England b…
Each of the fingers can be separately snapped from the bar. Bars have 2 or 4 fingers typically. Introduction Of Nestle in UAE Nestle’s first official presence in Middle East was in 1934 in Lebanon. It has grown then in the entire region and operating companies has been opened in every country of Middle East except Iraq and Yemen. In these two countries, selling and distribution of products is done through agents. The regional head office of Nestle was established in Middle East in Dubai in the year 1997. Currently, the activities are focussed on 13 countries of Middle East. Business Nestle is into food industry. They products in every food sector from infant food for children to chocolates, beverages, frozen food, seasoning, water, tea, coffee, ice creams etc for adults to pet care food for pets. Their product Kit Kat has its separate marketing and it is into the chocolate business with a range of different Kit Kat flavours. ...
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