Zara Case

Zara Case Essay example
Masters
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Marketing
Pages 8 (2008 words)
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Amancio Ortega founded the company Zara in the year 2003; he was rated as the largest shareholder and the richest Spaniard. Zara is the largest clothing company of the Spanish Inditex Group…

Introduction

This realization made him open the first Zara store in 1975, in La Coruna (The Economist, 2001). With time, Zara Company decided to manufacture clothes for men, women, children as well as sportswear. In this expansion move, the company concentrated on women’s fashion clothes. The company expanded rapidly in the fashion and industry in 1980s in Spain. This expansion made the Zara group think internationally by opening stores in Portugal in 1988; USA in 1989; Sweden in 1994; Milan, Italy, in 2001; and Mexico in 1994 (The Economist, 2001). Zara’s competitors in the fashion and industry were amazed at how rapidly the company was expanding both locally and internationally. It is important to note that all these stores were opened under the company’s brand, but when they ventured into the Asian market, the company’s managers had different views on the market in that they decided to exercise the concept of franchising. For instance, in Malaysia, Kuwait, and Saudi Arabia, the company operates as B2B Company (Das, 2012). ...
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