Got a tricky question? Receive an answer from students like you! Try us!

Gernal Motors - Term Paper Example

Only on StudentShare
Author : hcremin

Summary

Project: General Motors Table of Contents Section A: Organization Information 3 Section B: Products Marketed 4 Section C: Place channels of distribution 5 Section D: Promotion Marketing Communications 5 Section E: Pricing Strategy 6 Section F: Target Market 6 Reference 8 Section A: Organization Information The General Motors is one of the largest and most popular automobile brands in the United States of America in terms of number of units manufactured on an annual basis…

Extract of sample
Gernal Motors

The backdrop behind the inception of the company was the New York Auto Show of the year 1900, which was immensely successful in garnering a lot of positive attention from the masses. Before foraying into the automobile sector through the foundation of General Motors, the founder was highly successful in the manufacturing business of horse driven vehicles in the United States. Talking in regards to the strategy implemented by General Motors, for attaining business growth in the automobile market that provided extremely strong business opportunities as of the early days of automobile manufacturing, it needs to be mentioned that the company focused on growing through acquisition. Though in the very beginning, General Motors was holding only the Buick Motor Company, yet in a very short time the company has acquired Cadillac, Oldsmobile as well as Oakland, which is the modern day Pontiac. The company also focused on strategic acquisition of Opel, which concentrated on the entering the automobile market with their basic patent in the year 1899 (General Motors -1, 2013). ...
Download paper

Related Essays

Tata Motors
Tata Motors had conducted a series of acquisitions. In the year 2004, it had taken over Daewoo Commercial Vehicles which is one of the leading truck companies of South Korea. In 2005, it purchased 21% share of Hispano Carrocera, a bus maker corporation of Spain. In the year 2006, Tata Motors was involved in a joint business partnership with Marcopolo, a body making company of buses and coaches of Brazil. In the same year, Tata Motors had made mutual venture with a Thailand manufacturing company to produce and enter the market of pickup cars. In the year 2008, Tata Motors had purchased two…
13 pages (3263 words)
Channel Strategy: Tesla Motors.
Channel Length …
10 pages (2510 words)
Cultural Comparison Assignment: General Motors
It is the worlds’ largest automobile manufacturer, contributed to the fact that is has over 30 years of experience in the industry. The organization’s headquarters are based at the General Motors Renaissance at Detroit. It conducts its manufacturing processes in over 32 countries with the aid of other partners such as Isuzu Motors, Suzuki Motors of Japan, Fuji Heavy Industries Limited and Fiat Auto SPA of Italy. An East Africa plan t is also based in Nairobi, Kenya that oversees the production of trucks and buses and the marketing of other brands of the GM’s production. It has a working…
5 pages (1255 words)
Primo Motors Company: Hybrid
On the basis of market segments, a company selects their target customer groups where it will position its products (Friedman, 2010). The paper will examine the extent to which an organisation can segment the vehicle market on the basis of customer requirements. In order to analyse the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analysed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organisation in Midlands of the UK named Primo Motor Company, about how it can segment the small saloon…
4 pages (1004 words)
Tata Motors Company Analysis
The competitive advantage of the firm includes the implementation of a world class CRM solution, and dealer management (DMS) used across 2,500 numbers of channel partners. Additionally, the supplier self-service initiatives along with the design collaboration solutions have been expanded to additional number of 550 vendors in the year 2011. At the organizational level the company has successfully implemented the third party logistics. The logistics has been immensely successful in bringing down transportation costs and time and efficiency of delivery of consignments. The control over the…
3 pages (753 words)
Analysis of Form Motors Company
After a period of about ten years, the company began its assembly line notion of producing cars which led to the rapid expansion of the company (Cook, 2010). When Henry approached the age of 40, he created the Ford Company and its control has since remained within his family for the past century (Ford, 2007). The company has witnessed several developments since its establishment by introducing the first cars with engines having removable cylinder heads in the year 1908 and safety glasses in their windshields in the year 1930 (Banham, 2002). In the year 1932, the Ford Company then introduced…
4 pages (1004 words)
General motors company
The company is a South Korea conglomerate company with its headquarters in Seoul. Chung Ju-Yung founded the group in 1998 after the purchase of the second largest car company; Kia Motors, Hyundei purchased 51% of the company thus leading to the growth in the company’s operations and its market share. The acquisition of stake in Kia Motors saw the company’s reestablishment, thus leading to its growth. Hyundei Company deals in production of cars, minivans, trucks, buses and other commercial vehicles. In 2000, the company establishes a fuel task force in Yongin, which acted as the company’s…
8 pages (2008 words)