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The backdrop behind the inception of the company was the New York Auto Show of the year 1900, which was immensely successful in garnering a lot of positive attention from the masses. Before foraying into the automobile sector through the foundation of General Motors, the founder was highly successful in the manufacturing business of horse driven vehicles in the United States. Talking in regards to the strategy implemented by General Motors, for attaining business growth in the automobile market that provided extremely strong business opportunities as of the early days of automobile manufacturing, it needs to be mentioned that the company focused on growing through acquisition. Though in the very beginning, General Motors was holding only the Buick Motor Company, yet in a very short time the company has acquired Cadillac, Oldsmobile as well as Oakland, which is the modern day Pontiac. The company also focused on strategic acquisition of Opel, which concentrated on the entering the automobile market with their basic patent in the year 1899 (General Motors -1, 2013). Though the company’s core business offering is the automobile sector but the company has diversified in the recent years. As of the recent times, the company has transformed itself in to a global conglomerate, with offering in a wide range of sectors. It needs to be mentioned that GM at present has around 396 facilities all over the world (General Motors -2, 2013). The company has its footprints spread across multiple continents like North America, Europe, Asia as well as South America. Talking in regards to annual sales of the company, it needs to be mentioned that as of March 2013, the company sold around 245,950 units. This resulted in a spike of around 6 percent in annual sales in regards to the previous year (General Motors -3, 2013). While discussing on the lines of annual dollar sales, the data from various newspaper articles highlight that the company booked a profit of over 7.5 billion USD as of the year 2011 (Roberson, 2012). Section B: Products Marketed It is of considerable importance to say that the company General Motors has a highly diversified product portfolio. It needs to be mentioned that the company’s product portfolio for the multiple continents comprises of cars, crossovers as well as trucks. Discussing in a more specific manner, it can be highlighted that the product offerings extends from mini cars and electric vehicles to mega sized trucks, convertibles as well as monocabs. Talking in regards to the brands marketed by the largest automobile company on the lines of product volume, it can be said that the brands of General Motors are made available at around 120 countries across the globe. The popular brands of General Motors comprise of Buick, Chevrolet, GMC, Baojun, Cadillac, Holden, Jiefang, Isuzu, Vauxhall, Wuling and Opel. Also, since, the company has considerable amount of stakes in multiple joint ventures in China, it also holds some credit for some of the Chinese automobile brands and models (General Motors -2, 2013). While discussing about product packaging, it needs to be highlighted that the product that is being discussed in this particular case belongs to the automobile se ...Show more


Project: General Motors Table of Contents Section A: Organization Information 3 Section B: Products Marketed 4 Section C: Place channels of distribution 5 Section D: Promotion Marketing Communications 5 Section E: Pricing Strategy 6 Section F: Target Market 6 Reference 8 Section A: Organization Information The General Motors is one of the largest and most popular automobile brands in the United States of America in terms of number of units manufactured on an annual basis…
Author : hcremin
Gernal Motors
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