Marketing - Research Paper Example

Only on StudentShare

Extract of sample
Marketing

Some of the main benefits of an effective marketing campaign include market penetration, increased market share, increased market share, increased competitive advantage, and increased awareness among customers about the products of the company. However, in every marketing campaign, managers need to focus on finding an appropriate marketing mix in order to make the campaign successful and profitable for the company. In this, we will discuss the importance of the role of the marketing mix components in the success of businesses operating in today’s competitive business environment. Implementation of an effective marketing communication plan and taking steps to monitor the actual performance of the plan are of significant value for any company to succeed in a competitive business environment. In order to successfully monitor and control the working of the marketing communication plan, companies use marketing mix as one of the main marketing tools. As Belohlavek states, “The objective of a marketing mix is to establish the successive and simultaneous actions to influence the consumer’s or user’s purchasing decision” (11). Finding the right marketing mix holds the central value for the success of any marketing campaign. Marketing mix helps managers in determining the best way to market their products and services. ...Show more

Summary

[Your full name] [Instructor’s full name] April 11, 2013 Marketing Marketing refers to the ways companies use to introduce their products in the market and to make people aware of their new products and services. It is one of the main components of success of a company in today’s world of competition…
Author : rohanleta
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing
Moreover, it was in my personal capacities that I observed the greatest changes. I tend to move towards courses that introduce me to new concepts and force me to re-examine any old beliefs that may not be authentic. This is why the course on financial service marketing was so intellectually stimulating for me.
8 pages (2000 words) Essay
Marketing
MARKETING . Marketing Effective Positioning Is Vital Element of International Brand Strategy According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of international brand.
5 pages (1250 words) Essay
Marketing
The higher the sales of a company, the higher the revenue accrued. The process of moving the goods from the production to the hands of the customer is called marketing. However, marketing does not apply to the sale of goods alone. Services offering firm s and individuals also need to create an awareness of the type of services that they offer, which is referred to as marketing.
6 pages (1500 words) Research Paper
Marketing
Case study Name: Institution: Introduction Marketing is a management process that deals with the production promotion. The process entails carrying out effective market research in order to identify the market demands and therefore develop products and services that best address the customer issues.
2 pages (500 words) Essay
Marketing
The role of marketing in effective implementation of strategic planning process is determined by how different types of marketing organizations, programs and policies work better under different strategies. Different strategies of a business are accompanied by functional policies and competitive devices such as customer service, advertising and product quality (Dodds, B.
4 pages (1000 words) Essay
Marketing
Like marketing strategy, the company strategy must also be customer oriented to ensure improved company-customer relation hence improved profits. Strategic planning contemplates the current available decision choices and their future impacts on the business.
4 pages (1000 words) Essay
Marketing
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT