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Analyze marketing strategy on article - Research Paper Example

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Analyze marketing strategy on article

In this essay, attention will be focused upon the marketing strategy that apple has used in order for it to be a successful business venture (Smith, Pulford & Berry, 2006). Looking at the marketing strategy, it is clear to anyone that the success of apple is because of the marketing strategy that they use. The product line and the design standards of their products is far too appealing and very user friendly. Using the marketing strategy, they have been able to hold on to their customers and are still attracting more customers with their products. This marketing strategy was used by apple because they want to have an appealing effect and affect on the consumer. Their product lines and designs are unique, and it is because of CEO’s philosophy that they have managed to come this far. The philosophy, which states “The user doesn’t always know what they want”, has enabled the company to be successful. The marketing strategy that the company uses is user friendly, economical, unique in its own sense and offers a variety of choices for consumers. The marketing strategy in question offers the best service and products availability, quantity and quality and enables the company to deliver to its numerous consumers and users (Schneiders, 2011).  2. The marketing strategy on this article is perfect. ...
First of all, they ignored their critics. Critics are those who do not favor the success of the company and do not see the business succeeding (Viardot, 2004). Through the company’s marketing strategies, critics saw their views fail as the company has become successful more than it was before. Ignoring the critics was one way through which success came to find its way in the company. Apple is a company that mainly deals with the appearance of their products. From the iPads, iPhones and iPods, apple has managed to attract customers because they have put attention on the detail of their products (Schneiders, 2011). Their products are ordinary, but through their marketing strategy, they have managed to turn these ordinary products into something worth praise. The details of their products are more than standard. They have pioneered their products into something worth note and have reinvented their products into something more credible. Products like the iMac, Macbook Air and the iPhone 4 are some of the products that are worth noting. These products have been created with the intention of pleasing customers and users (Viardot, 2004).  Another aspect that was taken into consideration by the company is their pricing. The pricing of a product is very important when it comes to ensuring that the company’s products acquire market. Strategic pricing of a product makes a difference between a company’s success and failure. Pricing of a commodity is significant since it offers a foundation for the products of a company to be available in the market. It is through the pricing of products that consumers and user are retained while still managing to attract more ...Show more

Summary

Marketing Strategy for Apple Name Professor Course Date 1. A marketing strategy is one that allows a company to have an advantage over competing parties in the same line of business (Schneiders, 2011). When talking about a marketing strategy, it has to be clear, precise and most importantly; it has to have unique ideas…
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