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Marketing Analysis of Cisco Product - Assignment Example
Author : ilaterry
Pages 3 (753 words)
Marketing Analysis of Cisco Product Name: Number: Course: Lecturer: Date: Marketing Analysis of Cisco Product Cisco is a multinational company in the United States of America with its headquarters in San Jose, San Francisco, California. It designs and manufactures networking equipment for small businesses to big corporate in internet connectivity, hosting, data backups and internet service providers…
This is made possible by its product range in hardware, software and service offerings to provide an integrated business solution to its customers. It is the market leader in innovation and diversity able to provide reliable products supported by a wide geographical market coverage hence offering at competitive prices. Forward-looking focus is what drives the company in the innovation keen to incorporate the dynamic consumer needs (Cisco Systems Inc.) Competition Cisco has a wide range of competitors in the industry owing to its product portfolio, from hardware to software, being the top in some and playing second fiddle in other products. They include Hewlett-Packard (HP), International Business Machines (IBM) and Dell in the computer hardware category. All of these companies rank above of Cisco in the United States of America in sales. In other products, Cisco is competing with HP in the provision of Ethernet switching, but Cisco has more that 65% of the market share. Has about 58% of the market share in $1.6billion market wireless local area networks (LANs), followed by Aruba with about 9% only in 2009. ...