StudentShare solutions
Triangle menu

Marketing Analysis of Cisco Product - Assignment Example

Free

Extract of sample
Marketing Analysis of Cisco Product

This is made possible by its product range in hardware, software and service offerings to provide an integrated business solution to its customers. It is the market leader in innovation and diversity able to provide reliable products supported by a wide geographical market coverage hence offering at competitive prices. Forward-looking focus is what drives the company in the innovation keen to incorporate the dynamic consumer needs (Cisco Systems Inc.) Competition Cisco has a wide range of competitors in the industry owing to its product portfolio, from hardware to software, being the top in some and playing second fiddle in other products. They include Hewlett-Packard (HP), International Business Machines (IBM) and Dell in the computer hardware category. All of these companies rank above of Cisco in the United States of America in sales. In other products, Cisco is competing with HP in the provision of Ethernet switching, but Cisco has more that 65% of the market share. Has about 58% of the market share in $1.6billion market wireless local area networks (LANs), followed by Aruba with about 9% only in 2009. In core routing the only company it is competing with in Juniper with Cisco controlling two thirds of the market. Juniper is a competitor in an over $7 billion security market it competes in the manufacture of VPN hardware and software firewalls. Another major competitor is Alcatel-Lucent in carrier edge routing in Ethernet service delivery. The products here include the 7k and 9k ASR

Check these samples - they also fit your topic

MSc Product Design Analysis
From a technical viewpoint, however, “remote control” does not only refer to a single device but to an entire system that is comprised of several components, mainly the transmitter, the receiver, the control unit and the load. Strictly speaking, “remote control” (or RC) is not strictly reserved for radio controlled devices, but on any system that allows for “the control of an object or device in one place from another place some distance away” (Cavendish, 2006, p.
13 pages (3250 words) Assignment
Sustainable marketing Report
Sustainable marketing takes into consideration the preservation of natural resources and cultural beliefs. This report highlights on the areas such as the principals and values of sustainable marketing, the rational of sustainable marketing and the challenges which are faced by the companies in 21st century.
12 pages (3000 words) Assignment
Nokia Company Product Marketing Plan
The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.
24 pages (6000 words) Assignment
Cisco Review
A brand is generally referred to a term, design, sign or symbol or a combination of both which gives a unique identification to goods and services offered by the seller. In words of Walter Landor, the founder of Landor Associates; a brand is a kind of promise through which a company provides satisfaction and quality.
3 pages (750 words) Assignment
Product Marketing
The selection of this product is attributable to the rapid growth of consumers’ preference for green products. It is imperative to note that purchase of green products and utilization of green marketing strategies is rapidly shifting from being a trendy marketing approach to becoming a cultural practice.
7 pages (1750 words) Assignment
Product Marketing
The main purpose of this report is to come up with suggestions on modern and improved new product development process for Howden Joinery. Howden Joinery is a company that supplies small builders with kitchen; it has over two hundred depots. The kitchens are installed by the builders.
8 pages (2000 words) Assignment
Marketing - product focus
The proposed product points of differences from its earlier variants as well as from that of its competitors are in the replaceable battery life, multi-touch screen which will serve as
1 pages (250 words) Assignment
Marketing product and pricing
Through the use of advertisement and the ever so powerful word of mouth, the consistent theme of PS3 has created a strong brand image. Sony PS3 solid brand image has been reinforced and poses as a powerful purchase
2 pages (500 words) Assignment
Technology Management and Collaboration

The author provides five key processes of technology management work on the technology base, which work together to facilitate the use of the organisation’s technology base: (1) identification, (2) selection, (3) acquisition, (4) exploitation, and (5) protection. When a company ‘identifies’ technology, it would definitely require human resources.

18 pages (4500 words) Assignment
Bussiness to business marketing and supply chain management
Companies such as IBM and GE spend approx $60 million each day on the goods which support their business operations. Business-to-business marketing is mostly employed by those companies that create products of no or less
14 pages (3500 words) Assignment
series devices are the dominating with about 43% of the $1.34 billion market. It is providing in another product segment in switching and routing in global consumer traffic transmission on video content like teleconferencing by rolling out TelePresence virtual conferencing. It is targeting, by its own internal research, a market share of 91% by 2014. Its main challenger in this product segment is Polycom. Enterprise telephony is another $ 12 market in 2009 with its market share then at about 17% with its competitor, Avaya controlling 14.6% in the manufacture of handsets and IP PBXs. In networking alone, Cisco currently controls over 80% of the industry (Duffy). Cisco has managed to take on competition by using various strategies to counter the highly competitive market in its product range. Diversification is the major competitive tool that the company used in its product range with a huge portfolio of products which can serve every need of even one company from data hosting, internet and Ethernet, LANs, hardware (computers, routers, phones and servers) and software tailored specifically for the companies. The other strategy is the acquisition of smaller but possible competitors and new product lines and talents like Stratacom, Cerent Corporation and Scientific Atlanta. The latest acquisition is NDS Group. The other major competitive tool the company employed is competitive prices it offers from the advantage of huge sales and product portfolio. The company’s products and services are cost effective but are of high quality. The last but not least is the geographical presence around the world covering all continents except Antarctica with a network of supply chain and using other channels like online sales
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Analysis of Cisco Product Assignment Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/90161-marketing-analysis-of-cisco-product
(Marketing Analysis of Cisco Product Assignment Example | Topics and Well Written Essays - 750 Words)
https://studentshare.net/marketing/90161-marketing-analysis-of-cisco-product.
“Marketing Analysis of Cisco Product Assignment Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/90161-marketing-analysis-of-cisco-product.
  • Cited: 0 times

Summary

Marketing Analysis of Cisco Product Name: Number: Course: Lecturer: Date: Marketing Analysis of Cisco Product Cisco is a multinational company in the United States of America with its headquarters in San Jose, San Francisco, California. It designs and manufactures networking equipment for small businesses to big corporate in internet connectivity, hosting, data backups and internet service providers…
Marketing Analysis of Cisco Product
Read Text Preview
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Marketing Analysis of Cisco Product for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us