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The different influences of AD and PR in the market - Dissertation Example

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Masters
Author : brenda97
Dissertation
Marketing
Pages 60 (15060 words)

Summary

Influences of Advertising and Public Relations on the Market By June 2012 The University of Leicester Centre for Mass Communication Research Masters Dissertation Table of Contents Table of Contents i Acknowledgements v Declaration of Originality vi Abstract viii CHAPTER 1: BACKGROUND AND OBJECTIVES 1 1.1 Overview 3 1.2 Background 6 1.3 Research motivation 8 1.4 Research Questions 10 1.5 Research Aim 11 1.6 Research Objectives 11 1.7 Chapter Summary 12 CHAPTER 2: LITERATURE REVIEW 14 2.1 Market Response Models 15 2.2 Generalisations about Influences of Advertising 19 2.3 Advertising and Consumer Behaviour 24 2.4 Advertising and the New Media 26 2.5 Advertising and Brand Life Cycle…

Extract of sample
The different influences of AD and PR in the market

tising and Public Relations Departments 56 4.2 Target Audience for Advertising and Public Relations Departments in Various Firms 59 4.3 Insights about Satisfaction with the Work of Advertising and Public Relations Departments 60 4.4 Annual Expenditure for Advertising and Public Relations 61 4.5 The Process Flow for Advertising and Public Relations 62 4.6 The Position of Advertising and Public Relations Departments 63 4.7 The Significance of Advertising and Public Relations in Firms 63 4.8 Perceptions about the Future of Advertising and Public Relations 65 Chapter 5: CONCLUSIONS, RECOMMENDA ...
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