MGM Resorts International

MGM Resorts International Case Study example
College
Case Study
Marketing
Pages 7 (1757 words)
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MGM Resorts International Table of Contents I. Strategic Profile, Purpose of Case Analysis 3 II. Situation Analysis 5 A. General Analysis of the Environment 5 B. Industry Analysis 6 C. Competitor Analysis 7 D. Internal Analysis 7 III. SWOT Analysis 8 A. Strengths 8 B…

Introduction

The purpose the case analysis is precisely to determine the best strategic alternative for MGM Resorts International, given the business and general environment in which it operates, and given an analysis of its strengths and weaknesses, the threats to its business, and the opportunities that are present in the market. The paper also presents a plan for implementation of the chosen strategic alternative arising out of the strategic analysis. The firm in focus is properly a holding entity for a number of assets operating in the hospitality industry (Google Finance, 2013; Bloomberg, 2013; MGM Resorts International, 2013). As a holding firm in the hospitality industry, the key business for MGM Resorts International is in the business of owning and operating resorts that are casinos. As such, it is in the business of offering within those casino resorts such services as retail, dining, entertainment, gaming, convention, hotel, and a number of corollary services and activities. Its presence is confined to two markets, the US domestic market, where it owns and operates 15 casino resorts throughout the United States, and the China Market, where MGM Macau has ownership of the casino resort known as MGM Macau resort and casino. ...
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