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Product Marketing - Assignment Example
Author : mmonahan
Pages 7 (1757 words)
Name: Course: College: Tutor: Date: Product Marketing As a newly appointed marketing executive, the product of choice to boost the Company’s performance in the local, as well as global market would be biodegradable diapers, branded as “Green Diapers”…
This is happening as additional customers demand for more products deemed to be environment-friendly, not only due to sustainable production methods but also due to the ease of disposal and consequent environmental conservation (Gordon, n. p.). Product Description “Green Diapers” provide users with a wide array of disposal options, that is, tossing, composting or flushing. Additionally, the fact that these diapers are biodegradable implies that, microorganisms which occur naturally, and those that are responsible for decomposition of materials, can easily breakdown or weather the diapers. Further, the nutrients can be recycled into the environment, without leaving behind any injurious residues. The disposable inserts incorporated into “Green Diapers” usually decompose in approximately 50 to 150 days when composted at home. These diapers, unlike the conventional ones can also be flushed down the toilet without clogging the system. This implies that less garbage will be transported to landfills, hence preventing environmental pollution. “Green Diapers” have undergone numerous tests by autonomous laboratories, thus, proving beyond reasonable doubt that they are really biodegradable (Weinberg and Parrs, n. p.). Market Conditions Based on a market survey conducted by BusinessGreen (n. ...