StudentShare solutions
Triangle menu

Kindle Fire - Research Paper Example

Extract of sample
Kindle Fire

The decisions made by consumers are affected by this behavior and this is the reason why Kindle Fire will be marketed successfully under the behavioral segment. This approach has increased the Kindle fire sales made over the years. The rocketing sales are also controlled by the demand and supply forces such that when demand on Kindle Fire declines, the Amazon’s sales are drastically affected. Evaluation Under the behavioral approach of segmentation, the customers will be divided under various segments. Consumers will be evaluated based on their usage rate, the benefits gained, loyalty and occasion in which they use Kindle Fire. There are various ways of growing a business. The first method is as aforementioned; to attract new customers and the second way is to retain the already existing customers. For Kindle Fire to continue existing in the market, Amazon has to maintain a strong customer base (Cheshire, 2012). This is only through customer dependability. Customer loyalty is targeted as one of the behavioral approaches of consumers. The strategies applied to maintain the Kindle Fire’s loyal customers are different from those that are used in attracting new customers. Customer loyalty is hence one of the techniques of determining customers under the behavioral segmentation. ...
It will be easier to identify the customer who needs change the product more often than one who does not use one so often. The other way in which Kindle buyers can be segmented according to their behavior is by identifying those who buy on occasions. Freytag and Clarke’s (2001) argument is that buying on occasion is under behavioral segmentation because the customer is likely to target the holidays and festivities when companies come up with offers at discounted prices. Such a customer base may be large since most people tend to save a lot of money for their holidays and festivities. Segmenting the Kindle Fire customer according to the benefits he or she gains is also another way of evaluating the customer’s behavior towards the product. While Kindle’s competitors, such as Google Nexus and the laptops, have their own benefits, some customers may still look for the benefits they gain from Kindle Fire tablets that they cannot get from its competitors. One of the benefits attained from the Kindle Fire tablet and not laptops is that it is easier to transport the Kindle from one point to the other as compared to laptops. A laptop is heavier as compared to the tablet. The Kindle tablet is also beneficial to clients who are always online for business purposes or projects. The other advantage of Kindle Fire over other digital gadgets is that it easily usable in the education industry (Cheshire, 2012). This can be fused with good pricing, 24hr customer support and customization of devices for customers in order to be able to stay competitive in the market. This means using a break-up strategy where the prices are favorable as compared to other devices and being able to pack devices as per the specification of customers. ...Show more


Marketing Name: Institution: Segment Selection The segmentation approach which will be used by Amazon, to market Kindle Fire will be based on behavioral profile of customers. To attract more customers, segmenting Kindle Fire according to the behavior of the customer is likely to allow Amazon to convert its customers into different groups…
Author : tressashanahan
Kindle Fire essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Kindle Fire"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US
The computer tablet industry in the US continues to grow. By 2015, it is estimated that tablet users will grow from the present users of 26 million to 82.1 million market (Market Watch, 2011).
10 pages (2500 words) Research Paper
Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US
Introduction Every product goes through a life cycle. It starts from the product’s launch into the market and until it is withdrawn from it. Marketers need to constantly determine the performance of the product—which is generally depicted by sales. The behavior of the product at each stage is very different, so there is need to design strategies in accordance with the stage that the product is in their life cycle (Kominos, 2002).
11 pages (2750 words) Research Paper
Fire Protection
There are many other definitions of fire, including that it is one of the four elements in alchemist. Different disciplines have different definition of fire. It thus follows that there are numerous paradigms of fire, including the physical, cultural, and biological.
15 pages (3750 words) Research Paper
Amazon (Kindle Fire)
This has presented the customers with the best deal for the tablet as compared to other companies dealing in the same commodity. Therefore, it has become evident that Kind Fire is willing to compete with the rest of firms that produce similar products, for instance Apple that produces the iPad.
8 pages (2000 words) Research Paper
Kindle Fire
Critically, Apple Inc’s iPad computer as a competitor to the Kindle Fire comes with a number of strengths and weaknesses, which have been briefly discussed below. Strengths Brand equity: As a company and as a product, the iPad enjoys an advantage as being a long competitor on the market.
5 pages (1250 words) Research Paper
Ipad sales
Initially, it received negative reviews from analysts but later proved them wrong when its sales and consumer reaction proved that the product was in fact revolutionary. Just few months after it was launch, it already sold 3.3 million units whereas iPod took 20 months to reach its 1 million units sale.
4 pages (1000 words) Research Paper
Ipad V.S kindle fire
iPad is genre-defining while Kindle Fire is reading-centric. Some of the weaknesses of iPad include lack of USB support, lack of connection with external devices, difficulty of portability and lack of flash player. In addition, iPad has fewer applications as
1 pages (250 words) Research Paper
Amazon's Kindle Fire Old and New 4 P's
Such successes certainly do not come by chance. As far as the old 4P’s are concerned, it can be said that Amazon took strong advantage of the concept to cement its place in the tablet market. First, the company
2 pages (500 words) Research Paper
Amazon's Kindle Fire Aspects of Consumer Behavior
It is therefore necessary for Amazon to keep these aspects in mind whenever it does its marketing because if it does not, then its products would not long survive the very competitive market environment of the modern
2 pages (500 words) Research Paper
With reference to the RABOSTIC planning framework, you are required to analyse the current marketing communications strategy of a brand of your choice and to make critical comment on the appropriateness of the tools and media used. You should also include
There research indicates that marketing communication strategy implemented by Samsung for its Galaxy Note brand was very successful as the company’s sales and revenues have been continuously growing since the launch of the
12 pages (3000 words) Research Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us