This document includes background information that is developed with the assistance of a SWOT analysis. Using this analysis, both market and sales potentials in Australia were studied resulting into the development of entry strategies and marketing plans with conclusions and recommendations for pursuing this wonderful opportunity in Australia (Stapleton,1997) .
2. Phase one report
The objective of this phase is to conduct an in-depth situation analysis to establish a basis to assist in determining the company’s opportunities to compete in the market. Here is the scenario.
A. Company Background
Amazing Ideas a company that is to be headquartered in Australia, is eyeing to venture into the Australian market with its new product, Transition window. This company was established by students from the Swinburne University of Technology in the first year of marketing tutorial class. During this session the students came up with idea of transition windows with hopes of launching their invention which holds a considerable appeal to a potential Australian Market.