StudentShare solutions
Triangle menu

PURE - Essay Example

Nobody downloaded yet

Extract of sample

Even demand was increasing for raw foods, those that were thermally processed at 120 degrees, which is representative of the planet’s ambient temperature, which was said to aid in digestion, sustain natural healthy bacteria levels, and ensure maximum nutritional content. The main objective was to establish an eatery that would have market-centric relevance, especially in relation to food availability on the menu and the internal decor. Utilizing a naturalistic environment consisting of woods, natural greenery, and a variety of displayed vegan and raw products, Graham and Buob wanted to create legitimate relationships with customers that valued these naturalistic elements supported through knowledge exchanges with consumers in an eco-sustainable environment. By promoting an environment where vegan and natural foods consumption lifestyles could merge with ownership and staff, the objective was to create a revolutionary type of restaurant that could cater to this expanding market niche. The Main Problems at Pure Problems with the foods regulatory environment posed reputational risks for the variety of products that were procured by Pure. The United States Department of Agriculture allowed or five percent of an organic product’s attributes to contain non-organic materials. ...
This meant that Pure might not be able to promote products to a holistic niche market since they maintained no control over procurement regulations and would likely not gain the attention of mainstream consumers either. Pure also had to promote a higher pricing model due to the high costs of procurement for organic and vegan products along the supply chain. Mainstream consumers were more attracted to fast food products and packaged/processed foods due to their lower pricing structure. The competitive environment provides many different lower-priced restaurants which would be a hindrance in attempting to appeal to the price-sensitive consumer market segments. Coupled with a mainstream sentiment that vegan and organic products are tasteless and boring related to flavor, it would be very difficult for Pure to attempt to market to the majority of consumer segments, thus being forced to cater to only the niche market segments that legitimately valued natural foods. Furthermore, the growth of availability of organic products at regional grocery stores represented a credible threat of substitutes on the market. Pure was unsure about how the ownership would effectively promote the motivation for dining out to consume natural products when grocery stores made these products widely available, especially important in a market with only 17,000 residents making an average of just under $22,000 annually; below the provincial earnings average. A market environment that is limited in terms of available consumers with legitimate resource restrictions posed a significant threat to the high price model necessary for Pure to remain profitable. These restrictions, coupled with the cultural characteristics in Collingwood to enjoy recreational activities that made ...Show more


Case Analysis: Pure Organic Food and Juice Bar BY YOU YOUR SCHOOL INFO HERE DATE HERE Case Analysis: Pure Organic Food and Juice Bar Objectives of Ownership Graham and Buob wanted to exploit the trends in the Canadian consumer market that was building higher demand for organic (natural) food products…
Author : reynoldscade
PURE essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

In Tort law, pure economic loss is never recoverable in an action for negligence
Generally speaking, if the economic loss is relatable to damage to the plaintiff or the plaintiff’s property, it could be properly construed as consequential loss which could be recovered positively based on the facts of the case. The application of the concept of pure economic loss has been very limited in the English legal landscape, and restricted mostly to fatal accidents; for instance, the economic consequence of loss of life of the breadwinner in a family caused by an accident due to negligence.
7 pages (1750 words) Essay
Pure in Need: John Steinbeck's short story Chrysanthemums
She is isolated from the world, she feels frustrated with her marriage and she wants nothing more than a sense of connection to the world outside her garden gate, illustrating the general sentiment of women everywhere who were frustrated in their attempts to connect with the greater world.
2 pages (500 words) Essay
The Song Pure Frozen Yogurt: A Comprehensive Marketing Plan
reak Even Analysis and Sales Forecast 20 Bibliography 23 Executive Summary Snog Company is establishing itself in the Chinese market where competition is very tough. For instance, there exist various companies such as Haagen Dazs and Cold stone which have a wider customer base.
20 pages (5000 words) Essay
The three categories are pure democracy, republic, and aristocracy. Pure democracy, also known as majority rule, is a form of governance in which people make their own decisions and the government implements them. The people are responsible of making all the decisions through voting.
3 pages (750 words) Essay
Ontological Argument criticism by Kant Critique of Pure Reason
Immanuel Kant’s objections to the ontological argument in the “Critique of Pure Reason”, published in 1781, played an integral role in changing of thinking and philosophy. He was fascinated with the skeptical drawings that ensued from Hume’s premises.
5 pages (1250 words) Essay
Global Warming: Flooding and Lack of Pure Water
Global Warming: Flooding and Lack of Pure Water. Nowadays hardly a day passes without some news on global warming issues, especially those concerning water pollution, flooding and the shortage of clean drinking water. In this essay the main dangers of global warming and the ways of coping with them will be introduced and discussed for forming a clear understanding of the issue.
4 pages (1000 words) Essay
Controversy between Safe and Pure Drinking Water
Controversy between Safe and Pure Drinking Water Adequate supply of safe drinking water is an essential requirement for a healthy life; however, people have increasing concern with the safety of drinking water. Improvements in analytical methods aid detect infections at low concentrations in water, showing contamination in once considered pure water sources.This makes it difficult to have pure water; nevertheless, people can always have safe drinking water.
4 pages (1000 words) Essay
Kant critique of pure reason
Kant's reasons for rejecting theoretical proofs of the existence of God have received considerable attention. For throughout his pre-critical period, but especially in his The Only Possible Argument in Support of a Demonstration of the Existence of God, Kant believes that there is a theoretical proof of the existence of God.
6 pages (1500 words) Essay
Pure Competition paper MICROECONOMY
In this paper we discuss the why the hotel market is a pure competition market. There is product homogeneity in pure competition, this means that the products offered in the market by firms are similar and there exist no product differentiation, hotels provide similar products which include food, drinks, and accommodation and transport services.
2 pages (500 words) Essay
Current law defining land creates a world of pure ideas from which everything physical or
The Professor applies this concept to the property of land. It should be mentioned that a conceptualization of property is a complex and challenging process. There are many fragile concepts,
10 pages (2500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment