StudentShare solutions
Triangle menu

Marketing - Research Paper Example

Not dowloaded yet

Extract of sample
Marketing

This paper will look at marketing in general, as a process of moving products or services from the manufacturers or providers to the hands of their customers. Marketing Definition Marketing is a large process as Pride and Ferrell (3) defines it, encompassing quite a lot of processes. According to Pride and Ferrell (3) “marketing is the process of creating, distributing, promoting and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers to develop and maintain favourable relationships with stakeholders in the dynamic world.” According to this definition, marketing is includes more than just movement of goods from the plant to the customers. Marketing Process Sandhusen (2) defines the marketing process as the manner in which a firm seeks to identify the unfulfilled needs of the customers and coming up with various strategies to meet these needs. It does not involve just the process of moving products from the manufacturing plant to the customers. It involves the various processes that a marketing department goes through in order to come up with a marketing plan. Marketing process involves a number of steps, which include situation analysis in the market to identify the needs of the customers. ...
Marketing mix decisions helps the firm to identify how to best get their products to the markets. Implementing the plan is the last step of the planning process where the firm ensures the laid down plans are followed by the teams supposed to implement the plan (Pride and Ferrell 195). Pride and Ferrell (3) state that “the essence of marketing is to develop satisfying exchanges from which both customers and marketers benefit.” This means that proper marketing is of benefit to both the firm and the customers. Marketing Mix When marketing a product, a firm need to develop an effective marketing mix which involves offering the right product, sold at the right price, in the right place and should offered using the most suitable promotion (Burrow and Jim 440-445). A number of conditions have to be met by a company seeking to create a successful marketing mix for its products. The features of the product that the company seeks to offer to the people must possess the right features which are desirable to the people. 4P’s of Marketing Price Gitman and Carl (295) points out that price is the most important integral of the marketing mix, since it is creates revenue for the firm. According to “pricing strategy is based on demand for the product and the cost for the producing it.” Thus, the price set should cater for all the expenses incurred by the product. Price is the only factor of the marketing mix which is not a cost, when compared with the others. The price of a product largely determines the value of sales made by a particular company. Price of a product or a service is largely affected by what the customers believe is the most appropriate value of the item on sale. If a company sets very high prices for its products so as to gain more profits, it ...Show more

Summary

Marketing Introduction Every company needs to move its products from the manufacturing plant to the end user, who is the customer. The ultimate goal of manufacturing is sales, which gives business to a company. For a company to realize any revenues, it has to sell its products to the people…
Author : sharris
Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing
Even with such a strong market presence, marketing issues have been found in the overall marketing strategy of L’Oreal Australia. This includes a strong online presence and a clear marketing strategy for the different product range of L’Oreal. Using consumer behavior theories such as media strategy, target market and buying attitudes and preferences, a marketing plan has been proposed for L’Oreal.
11 pages (2750 words) Research Paper
Marketing
That is why Mc Donald’s and Starbucks have stepped in to fill this need. Both companies are of American extraction but have since spread their wings abroad. Both have adopted hugely divergent approaches to marketing which in both cases have resulted in huge success.
3 pages (750 words) Research Paper
Marketing
Some of the well known brands are Apple Inc, Hewlett Packard, Acer, Dell, Toshiba, and many more catering to the various segments of the industry. Lenovo is a state-owned company of China. It was founded in 1984 to distribute the equipment made by IBM and other companies.
5 pages (1250 words) Research Paper
Marketing
The role of effective marketing campaigns and use of proper marketing mix are very important in successful marketing of a product. Companies launch effective marketing campaigns and make a good use marketing communication tools to create awareness among people about the newly manufactured products and services.
6 pages (1500 words) Research Paper
Marketing
It is expected that in future a lot more companies would look to enter the market due the high level of attractiveness. However, for a brand like GSK or Red Bull the main barriers to entry would be economies of scale and strong brand loyalty. Overall the level of threat of new entrants would vary from medium to high.
10 pages (2500 words) Research Paper
Marketing
It was founded in 1984 to distribute the equipment made by IBM and other companies. Lenovo has manufacturing facilities in Shenzhen, Shanghai, Beijing, and Huiyang in China and at Pondicherry, India and a center at Whitsitt, North Carolina. It
5 pages (1250 words) Research Paper
Marketing
Pete McCarthy, the newly appointed Managing Director, is now in the process of sorting out major issues that the company is facing since last few years. Currently, Roast owns over 200 outlets across London and South East Locations. Pete does not want any overseas expansion right now but wants to expand on domestic turf.
7 pages (1750 words) Research Paper
Marketing
In this paper, I will describe a purchase decision scenario that I have involved in, requiring extensive decision-making, and particularly describe the stage, among the five, that required more of my attention. In
1 pages (250 words) Research Paper
Marketing
Knock-off products competition is an unethical practice because it involves production of fake products, which is against the norms and values of any healthy competition in any market. Furthermore, this practice injures both the original seller and the
2 pages (500 words) Research Paper
Marketing
However, there is no one-size-fits-all approach to these ideas, as organisations must understand their background in order to determine the most suitable approach. Questions such as how do companies build strong brands?, which is the best approach for
8 pages (2000 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation