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Holistic brand positioning of NB Entrust - Essay Example
Pages 8 (2008 words)
Name: Lecturer: Corse: Date: Holistic Brand Positioning of NB Entrust Company overview NB Entrust is a privately owned business enterprise, which offers UK business property management services for large investment portfolios. The company manages about 12, 500 tenants within 600 properties…
These combines proven expertise, tailored packages and bulk purchasing power with tailored packages vital for enhancing the business property value to both investors and occupiers. Many systems of NB Entrust have been developed from company services, as well as, adapted them from property management services. They refer tenants as clients and this is a significant aspect of the company philosophy. The company internally manages the delivery of varied property services and facilitates effective management integrator. The company outsources delivery of direct services to varied specialist providers in significant areas including landscaping, electrical services, security and cleaning. The company currently has nine principal supplier partners and they intend to expand them to more than 20 diverse companies. The revenues for the year 2007, was approximated 6.2 million dollars for the group companies, where by NB Entrust contributed to 18.9 percent. Thus, the company owner, Nelson Bake well has made significant efforts; thus, the company facility management services have now improved in terms of performance level. Holistic Brand Positioning of NB Entrust Branding theory is an effective approach for conveying and enabling customers to understand products and services available in the market. ...
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