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Concept and Product Testing - Essay Example

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Concept & Product Testing Executive Summary Change is an important feature in today’s world. This project deals with how effectively digital world can be used to change the course of reading through e-book reader. Amazon is a renowned company in the business of online retailing and Kindle is a revolutionary product from the company…
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Concept and Product Testing
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Concept and Product Testing

The research report involves research objectives which are followed by research design, data collection, and methodology, justification of concept and product testing and limitations of research. The questionnaire has been used as part of the research to enable better understanding of the consumer opinions about the product and concept testing. Also focus group interview has been conducted in the research study. ...
The times are changing as the market for e-book reader is expanding globally. The market for e-book reader is still confined to a small section because of the fact that large number of content are downloaded through computer using internet connections. The e-book reader has shown a potential market in country like China which is growing tremendously in every aspect. The e-book reader market in China has been growing rapidly with more and people opting for digital form of books (Rau, p. 211). Amazon Kindle Amazon Kindle is an e-book reader from the Amazon.com Company. Amazon Kindle allows its users to browse, read and download various magazines, newspapers, e-books, etc. Amazon.com introduced Kindle in the year 2007 and since then it has developed to a great extent in terms of technology and features. The developer of Kindle, Amazon.com is an US based multinational e-commerce company. The company is headquartered at Seattle, USA and was founded in the year 1995. The company is in the business of online retailing and sells products online through its website. The company is also into manufacturing of consumer electronic goods such of which Amazon Kindle e-book reader is a part. The company also provides cloud computing services to its clients (Amazon, 2012). Amazon Kindle can be rated as one of greatest inventions in the technological field in recent times. It has revolutionized the reading habit of people by making it more interesting. The Amazon Kindle has further made the purchase of books easier and hassle face. Just a click and books can be purchased and downloaded through the Kindle e-book reader. The biggest advantage for the Kindle e-books reader is that it can easily carry hundreds of books acquiring the same amount of space that a single traditional ... Read More
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