Concept and Product Testing

Concept and Product Testing Essay example
Undergraduate
Essay
Marketing
Pages 18 (4518 words)
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Concept & Product Testing Executive Summary Change is an important feature in today’s world. This project deals with how effectively digital world can be used to change the course of reading through e-book reader. Amazon is a renowned company in the business of online retailing and Kindle is a revolutionary product from the company…

Introduction

The research report involves research objectives which are followed by research design, data collection, and methodology, justification of concept and product testing and limitations of research. The questionnaire has been used as part of the research to enable better understanding of the consumer opinions about the product and concept testing. Also focus group interview has been conducted in the research study. ...
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