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Global Marketing Plan NAME: AFFILIATION: UNIVERSITY: COURSE TITLE: DATE OF SUBMISSION: Executive Summary Rolls-Royce is an international provider of incorporated power systems and services to the national aerospace, protection aerospace, maritime and energy marketplaces.
Rolls-Royce global strategic marketing plan is a commitment of company in order to update its strategic planning for the next several years. The strategic planning for the next several years will fulfil the commitment of an organisation with its vision and strategy. Table of Contents Executive Summary ii Table of Contents iii Introduction 1 Discussion 2 SWOT Analysis of Rolls-Royce 2 Strengths 3 Weaknesses 4 Opportunities 5 Threats 5 Analysing the External Environment 6 Competitive Rivalry 6 Power of Buyers 7 Power of Suppliers 7 Threat of Entry 8 Threat of Substitutes 8 Business Portfolios 8 Civil Aerospace 9 Defence Aerospace 9 Marine 9 Energy 9 Success Factors of Rolls-Royce: A High Value Business 12 Principal Risks 14 Market Summary of Rolls-Royce 14 Marketing Needs, Wants and Demands 15 Market Trends and Growth 16 Rolls-Royce Brand 17 Customer Focused Business 17 Marketing Objectives: Future Opportunity 18 Financial Objective 19 Rolls-Royce Approach 19 Rolls-Royce Business Model 19 Economic impact 20 Conclusion 20 References 23 Appendices 26 Global Marketing Plan Introduction Rolls-Royce Group plc is a British multinational power systems manufacturing organisation, having headquarters in the City of Westminster, London, United Kingdom. ...
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