The management of the organization can also promote the museum in UK especially among the youth and students through the new service development plan implementation. Notably, the objective can be done accomplished through staff training. Analysis of Environment and the Existing Service PEST Analysis Political Environment It has been observed that building cross party political support is quite vital for organizations in the museum sector of UK. It has been analyzed that due to the social, educational and cultural value of the museums, the government has been quite supportive towards the industry in UK. The government also provide funds to museums in order to develop them (Crown, 2013a). Economic Environment It has been observed that museum industry has been a major part of the tourism industry of UK. Eventually, this factor had a significant impact on the economic factors affecting the museum industry of the country. It has been noticed in this regard that museum and galleries are prime attractions for both the international and the local visitors in UK. However, in recent times, the numbers of visitors who visit museums have been observed to considerably fall (NMDC, 2010). Social Environment It is believed that the operations of any kind of museum would strengthen the society owing to which it intends to deliver education, inspire people, nourishes mind and behaviour of the people of the society. Moreover people of UK thing of museum as a place in which people visit and inspire them. People believed that Cultural heritage are also be preserved by museums (Museum Association, 2013). Technological Environment Technology is an important aspect of the museum industry. It is believed that through the incorporation of advance technology in museums, customers belonging to the young age could be attracted at a larger proportion. The government of the country thus seeks to implement advanced technology in museums so that maximum number of people (specially the youth) shall visit museums and gather knowledge about culture and heritage of UK (Tallon & Walker, 2008). Existing Services Derby Museum functions as an independent trust that operates for and on the behalf of the people of Derby. They also provide services to channelize information related to art, history and social culture that are accessible by the community at large. It has been observed in this context that the main aim of the organization is to showcase and inform about various types of arts to the common public so that it could delight as well as inspire the people visiting the museum towards the heritage of the region and the world (Derby Museum, n.d.). Consumer Behaviour towards the Museum Sector of UK Consumers are undoubtedly quite vital in any kind of industry structure including museums. In the recent phenomenon, there have been rapid changes in the behaviour and tastes of the customers of UK non-profit service industry which has again created a significant impact on the prosperity and growth potentials of UK museum sector. It has been analysed
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New Service Development Proposal Table of Contents Introduction 3 Analysis of Environment and the Existing Service 3 PEST Analysis 3 Political Environment 3 Economic Environment 4 Social Environment 4 Technological Environment 4 Existing Services 5 Consumer Behaviour towards the Museum Sector of UK 5 Results of Research and Justifications for the New Services 6 New service development process 9 Adding Value for the Customers 11 Conclusion 12 References 14 Bibliography 16 Introduction In its recent endeavours, Derby museum has been seeking to introduce new services in order to make it more attractive and delightful for the people visiting the museum and spending their valuable time there…
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