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new service development proposal - Assignment Example

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High school
Author : lanekutch
Assignment
Marketing
Pages 8 (2008 words)

Summary

New Service Development Proposal Table of Contents Introduction 3 Analysis of Environment and the Existing Service 3 PEST Analysis 3 Political Environment 3 Economic Environment 4 Social Environment 4 Technological Environment 4 Existing Services 5 Consumer Behaviour towards the Museum Sector of UK 5 Results of Research and Justifications for the New Services 6 New service development process 9 Adding Value for the Customers 11 Conclusion 12 References 14 Bibliography 16 Introduction In its recent endeavours, Derby museum has been seeking to introduce new services in order to make it more attractive and delightful for the people visiting the museum and spending their valuable time there…

Extract of sample
new service development proposal

The management of the organization can also promote the museum in UK especially among the youth and students through the new service development plan implementation. Notably, the objective can be done accomplished through staff training. Analysis of Environment and the Existing Service PEST Analysis Political Environment It has been observed that building cross party political support is quite vital for organizations in the museum sector of UK. It has been analyzed that due to the social, educational and cultural value of the museums, the government has been quite supportive towards the industry in UK. The government also provide funds to museums in order to develop them (Crown, 2013a). Economic Environment It has been observed that museum industry has been a major part of the tourism industry of UK. Eventually, this factor had a significant impact on the economic factors affecting the museum industry of the country. ...
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