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FASHION MARKETING 3750 (Student Name) (Course No.) (Lecturer) (University) (City & State) (Date) Abstract Marketing, for a long time, has been taken to mean promotion, advertisement or public relations. Well, it is not in dispute that all these are used to carry out the important process of marketing…
Introduction There are many theories and concepts that have been developed and applied to the field of marketing over time. This paper mainly focuses on the marketing mix although, at some point, it gives a reflection on other aspects of marketing. The main focus is with put on fashion marketing. People like fashion. Every human being wants to feel part of the present dispensation in terms of fashion. It is when the appropriate marketing strategies with the good mix is put in place that people get to understand what is new and fashionable thereby pushing them to go for the products. In the UK, clothing is the second largest retail sector. This is the sector that can be said to be the stronghold of fashion. It is where fashion begins. One can even say that this is where fashion ends. Therefore, when discussing fashion, clothing comes into mind. As such, these products have to be marketed adequately in order to inform the customers about them, how they can get them, where they can obtain them and at what price they are able to obtain them. The Marketing Concept Marketing is the analysis, planning, implementing and control of carefully devised programs designed to create voluntary exchanges of value with objective markets for the intent of achieving organizational goals. ...
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