This is said as sales force automation has a core internal system that ensures that there is contact management for identifying and recording each stage of the sales process for every other customer, right from the first contact that the customer makes with the company to the very last disposition that takes place (Humphrey, 2001). What this means is that sales force automation is going to make room for any of several customer relations management metrics to be used in measuring the outcome of the sales and its impact on the company. This may be done either by the traditional means or by use a modern marketing metrics. Marketing Plan Objectives The key objective to the marketing plan is to ensure that the company is put in a position to track the inputs of its customers by way of sales at an individualized level. Commonly, companies treat all customers as the same and so prepare a similar strategy towards their sales. Meanwhile, marketing research has showed that purchasing behavior of no two customers could be exactly the same and so it is always important that clients be looked at from an individualized perspective (Chen and So, 2002). It is also the objective of the marketing plan to find major areas of weaknesses and strengths for the company in terms of sales so that the right kind of inventory can be made to meet the exact needs of customers. In areas where there are weaknesses with sales, strategies would either have to be changed or modified. Target markets The target markets are intended to be new markets where the products of the company have not reached as at yet. This is because by making these target markets and eventually having them as part of the existing market of the company, the market size of the company will be much enlarged (Silk, 1998). As this is done, there will also be an attempt to give specialized attention to specific market settings where overall sales have generally been identified to be highly favorable. Some of these points are student campuses. Because of the history of the success that the company has attained from these markets, it will be necessary to reach more of the untapped population within those markets with the products of the company. Finally, business to business target strategy is suggested to ensure that the company begins to deal with other wholesale companies who would not just purchase products on retail or direct basis but make purchases on large scale basis to enhance the rate of sales for the company. Budget For each of the three forms of target markets identified, it is expected that there will be an entirely different budgetary allocation of funds. At this point of the budget, much of the focus will be expenditure as against income as the company needs this in the market plan to know how much it would spend in all in establishing these target markets. Among the three target markets therefore, the new location markets are expected to take the largest portion of the overall allocated budget. In percentage terms, this is expected to receive 60% allocation while the business to busin
CUSTOMER RELATIONS MANAGEMENT Selection of CRM System The proposed customer relations management system for the company is the sales force automation. Before delving into the major components and structure of this customer relations management system, it will be emphasized that this is selected as it makes room for as much involvement of technology based software and team work as possible (Chen and So, 2002)…
The second part examines the environmental reporting practices that have been carried out by BHP Billiton Australia. The final part of the paper discusses recommendations for improving sustainability and environmental responsibility in BHP Billiton. This report indicates that environmental responsibility has become an important subject in modern business.
The implementation of the overall project was successful with specific needs. However, there were several downfalls that were a part of the building of the river, specifically through gaps in the implementation of the project. This research study will examine how the project progression and maintenance led to gaps in the successful finish of the project and is now leading to gaps in the cost, quality and the overall implementation of the building of the dam.
Knowledge management addresses how organizations can manage the knowledge which exists in their systems and the knowledge that is possessed by the employees. It also systematically considers how advanced information technology can be used to leverage existing knowledge and create new knowledge.
The discussion goes into a comparison and contrast of those aspects of the customer activities of the two firms online, with the findings that on the whole, it makes sense to consider the websites as forming part of a CRM platform/strategy that the two firms execute with varying degrees of excellence.
With the Net Present Value method, using a discount factor of 14%, resulted in a negative figure, i.e. -GBP 3,833M. This means that the project will generate a negative cash flow. Considering the large investment capital needed to undertake the project, it is not feasible to go ahead with it based on the poor returns.
Knowledge of yourself and your sector is a vital starting point in setting objectives. Setting right objectives is critical for effective performance management. Such objectives as elevated profits, shareholder value, and customer satisfaction may be commendable, but they don't tell managers what to do.
ve to keep the people we have is the pay and remuneration packages that we have to offer and with the manipulation of the elements involved in the package, we can strategically guide our human resources to provide the best possible performance for the company as recommended by
Careful planning is always needed prior to its construction in order to ensure a stable home.
Building a house includes major processes such as constructing the foundation, framing, plumbing, installing electrical fixtures, roofing, interior and exterior finishing and
study has identified the critical success factors needed to be considered by the aerospace industries and analyses the effectiveness with which Airbus has executed those factors. Apart from these factors Porter’s Generic strategies have been used to study the generic