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Custome Relationship Management Assignment 2 - Essay Example
Author : mdietrich
Pages 4 (1004 words)
CUSTOMER RELATIONS MANAGEMENT Selection of CRM System The proposed customer relations management system for the company is the sales force automation. Before delving into the major components and structure of this customer relations management system, it will be emphasized that this is selected as it makes room for as much involvement of technology based software and team work as possible (Chen and So, 2002)…
This is said as sales force automation has a core internal system that ensures that there is contact management for identifying and recording each stage of the sales process for every other customer, right from the first contact that the customer makes with the company to the very last disposition that takes place (Humphrey, 2001). What this means is that sales force automation is going to make room for any of several customer relations management metrics to be used in measuring the outcome of the sales and its impact on the company. This may be done either by the traditional means or by use a modern marketing metrics. Marketing Plan Objectives The key objective to the marketing plan is to ensure that the company is put in a position to track the inputs of its customers by way of sales at an individualized level. Commonly, companies treat all customers as the same and so prepare a similar strategy towards their sales. ...
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